Business development

• Provider of RFID technology at a startup focusing on cashless transactions and access control for large events in Europe.
• Client and partner prospecting, profiling, and captivation as well as managing relationships with partners and increasing Glownet’s market penetration and reputation.
• Conferring with internal developers to tailor our SaaS platform to market trends and unique requirements for diverse territories.

• Prospecting and new client captivation targeting business development in mainland China, Hong Kong, Macao, and Taiwan.
• Design and distribution of email, phone, and social media marketing campaigns.

• Led projects and collaborated with internal creative and tech teams to define concept, objectives, and messaging for events.
• Budgeting, negotiation, and customer service for key accounts.
• Responsible for strategy and execution of VIP events at Mobile World Congress Barcelona.

• Initiated contact with clients and promoted design and fashion events using email, phone, and social media marketing.
• Provided clients with event solutions, planning, and proposals tailored to their specific needs and budget.
• Led projects, collaborated with internal creativity team, and acted as a liaison with vendors on a global scale. Projects included trade exhibitions (i.e.: EXPO MILANO) with focus on Chinese clients (i.e.: Red Star Macalline Group).

• Center of American States consults American companies and public entities to attract Chinese tourism to their State and to launch, promote, and sell products in the Chinese market.
• Some key accounts that I managed were the US governmental accounts of the State of Michigan and Washington D.C. for business development and tourism. Also represented destination accounts of Visit Seattle, Arizona Office of Tourism, and Visit Mesa.
• Personal achievement: Successfully introduced Arizona as a new destination to Chinese tourism industry and Chinese tourists through consistent sales calls to travel agencies, organization of destination trainings, workshops, and roadshows across China.

• Prospecting, profiling, and recruitment of global and regional sponsors.
• Executing sponsorship proposals/agreements, including intellectual property usage, Digital billboard Reality exposure, social media campaigns, paid-media, merchandising promotions, match day activations, and budgeting to maximize ROI.
• Managing relationships with sport agencies.
• Personal achievement: Created a sales pipeline of 700 companies from different industries and countries. Successfully prospected, developed, and signed a high-value sponsorship agreement with a major US based payments platform.

Communications