Global account management

Effectively lead and direct a large cross-functional team through the developing external and internal communication activities and materials for several major streams of activities. 
Direct the development of integrated marketing and advertising programs, providing strategic direction for traditional and digital advertising, public relations, and digital customer engagement marketing efforts. Create and execute company-wide, strategic marketing communication initiative to drive brand awareness, sales, and growth. 

Selected Achievements:
Increased NPS scores in individual territories by 20-40% by directing a cross-functional team in the strategic re-branding and repositioning of a large telecommunications provider. 

Lead a multi-discipline team to successfully activate the Broadcast Sponsorship of the 2016 Olympic Games; including athlete endorsement, commercial offers, fan engagement and app downloads for a major regional client across 16 territories.

Built a high performing cross-functional team for the development and communication planning team by integrating areas of media planning, research, digital strategy, and creative ideation, successfully increasing pitch win ratio to 75%.

Created and executed a comprehensive, multi-channel marketing campaign for a local credit card company, generating a 18% usage growth.   

Unilever, Shell, Glaxo-SmithKline

This course is a postgraduate level immersion in all aspects of advertising. The modules cover - media research and planning, marketing, PR, creative development, production and strategy.

This a standard B. Sc. degree in biology. I also added a minor in biochemistry. Many ask how i ended up in advertising and I believe that this discipline and methodical approach to problem-solving has done me very well in advertising and in particular in my area of strategic planning.