Account management

Consulting firm specializing in developing quality social impact programs for the private and public sectors.
•	Business plan development: I am developing a business plan from scratch for a start-up in an emerging sector which seeks to involve civil society groups in all aspects of programming.
•	Unique value proposition: As Co-Founder, I am developing the UVP for the company through detailed competitor research, analysis of in-house competencies and sourcing additional skill sets for grant proposals.
•	Database creation: As part of the market research, I have created a comprehensive database of potential partners and investors and set up email marketing capabilities (via HubSpot).
•	Managing diverse profiles: I regularly work with technical experts (United Nations officers, IT specialists, financiers, academic researchers). This requires some technical knowledge in all areas to be able to transfer information consistently between stakeholders, as well as the ability to adapt tone and communication style accordingly.  

A SaaS company for Artwork and Design Management in highly regulated industries.
•	Lead generation: I sourced customers from new markets previously not explored by the company and actively maintained a pipeline of 300 leads per week. Techniques used: email marketing (average 35% open rate and 15% click rate), LinkedIn Marketing (LinkedIn Lead Generation Forms), created snap videos for different market segments, online networking.
•	Lead qualification: I was able to quickly verify and align product features to customer needs. Techniques used: lead scoring resulting in time optimization, cold calling (average 40 calls per day, 30% engagement), follow-up (maintaining long-term customer relationships).
•	Product demos: I personalized customer webinars to tailor the software to the client adding significant perceived value (15-20 demos per month); I consulted clients on the product features that were most relevant and useful for their business model (including up-selling / cross-selling IT products/services).
•	Identifying new markets: I researched new customer and product bases and penetrated new markets (in diverse regions: South America, Spain, United States, England and Asia-Pacific);  I personally sought out and brought on board major companies such as Mondelēz International, General Mills, Pissa Corps, Bayer AG, Uriach Group, Sanofi, Aldi Spain.
•	Product launches: I designed integrated marketing strategies (social media and email) and ran campaigns for new and modified Twona products to existing clients (new departments) and previously qualified leads with less budgets (small companies and individuals).
•	Customer Service: Following a successful closure, I was the point of contact for 15 key accounts which included on-going customer care. 

•	Market Research: Under my supervision, my team analyzed trends in the market, including customer purchase channels, to readjust our core business to suit the needs and preferences of the customer. We also transitioned from a physical to digital store within 5 months (resulting in 60% increase in sales).
•	Product Expansion: I led the expansion of the product portfolio and took new acquisitions to market, creating a triage of product lines which included premium, mid and economic purchase options. This greatly expanded the customer base and we saw an increase in sales across all areas, resulting in the physical expansion into three new locations. 
•	Brand Awareness: I coordinated product sampling campaigns to create brand awareness and boost customer engagement, resulting in greater public understanding of our brand and a downward brand extension (from luxury to all-inclusive). Consequently, we were able to penetrate new markets without compromising quality. We achieved an 80% increase in online traffic. 
•	New Partnerships: In one year, I established major partnerships with market leaders (NAPA, Pep Boys, Nisshinbo, Bosch, Nikomoto) via cold calls and attending networking events regionally (Latin Autopart Expo, Panama).
•	Referral Marketing: We nearly doubled our clientele via a customer referral program.

•	Market Research: I designed a research strategy to determine the intrinsic and extrinsic customer motivations resulting in purchasing. Via the campaign, we gained new insights into our customer base and we were able dramatically increase our brand awareness within a niche market.
•	Sponsorship: Based on new market insights, I learnt that customers would feel more closely aligned with our brand if we were active in the industry and supported local events. We launched a sponsorship program in Leeds and Huddersfield which gave us access to an elite client group and improved our brand position. 
•	Marketing campaigns: Given the age bracket of our customer base, we realized that email marketing was the most effective. I designed and executed several email campaigns, resulting in engagement with new 

investors and elite customers. We greatly expanded our product base and gained 60% new subscribers to the newsletter.
•	Networking: I represented the company at auctions and high-profile events (Formula 1 races). During my time with the company, we became known as one of the top suppliers in the UK.
•	Budget management: I worked together with the CEO to determine expenditure of the annual marketing budget (£250,000).

•	Managerial: I managed a team of 10 people where I developed sales scripts and mentored the team in sales techniques (B2B and B2C) for Fortune 500 companies, nationally recognized brands, and regional and local businesses
•	Direct Marketing: I designed sampling campaigns for new products for the health and automobile industries, resulting in greater awareness of customer desires and an overall better product after adjustments based on customer feedback. 
•	Partnerships: I worked with major partners (Walmart, Dolphin Mall USA, Sam’s Club USA) to boost customer interest in products and increase store traffic.  
•	Promotional campaigns: I led in-store promotional campaigns resulting in increased brand awareness and strengthening the partnership with the major retails 

Full-service business school, regularly world ranked by the Financial Times and The Economist, making us one of the most influential schools in Europe. We are proud to hold triple accreditations from AACSB, AMBA and EQUIS, placing us in the top 1% of business schools globally.

A top ten business and management research institution, according to the 2014 Research Excellence Framework (REF) and one of a small, elite group to appear in the top ten across multiple categories of research.

The School is a faculty of the University of Leeds, one of the leading higher education institutions in the UK, ranked in the Top 100 universities in the world for academic reputation (QS rankings 2017/18) and a member of the prestigious Russell Group of research-intensive UK universities.

Key Modules:
Brand management and Corporate Identity
Social media Marketing
Media Planning and Strategy
Global Strategic Marketing
Advertising
Consumer Behavior
Marketing Research
Marketing Communication

Key Modules:
Business statistics,
Production & Operations Management,
Human Resources Management,
Sales Management,
Business Information Systems,
Retail Business Management