LIFECYCLE AND CRM MANAGER

Arbolus has seen tremendous growth and success in the past years and as we continue to expand, we are growing our Global Marketing team.
ou will play a crucial role in building a very high-quality, high-impact, knowledge network that benefits both customers (consulting firms, investment funds, large corporations) and industry experts.
n we expect to grow significantly, seeing our revenues increase by 300% and double our headcount globally; and we need ambitious people to help us.
bout UsArbolus is changing the way businesses learn and retain knowledge.
e believe experience is worth sharing, so we set out to help people with experience share their knowledge easily with businesses.
oday, Arbolus is the first platform that helps businesses build and work with networks of experts, advisors, and freelance consultants.
Our product has been a big hit with global consulting firms (e.
.
the big four) and Fortune 500 companies who use third parties to inform their business strategy.
owadays the platform allows s of experts to build relationships with 100s of professional companies, working with them in our workspace.
ased in London, we are a venture-backed scale-up with offices in Barcelona (our largest), New York and Gurgaon (India).
bout the roleThe goal of the CRM function is to deliver value-driven communications that have a positive impact on multiple customers at a time.
This is a wide role covering the entire customer journey starting with marketing and going deep into the operations of the business.
ey ResponsibilitiesMap the Customer Journey with all touchpoints, and propose the best strategy to tackle each step on the journey (Attraction, Retention, Re-engagement, etc).
utomate CRM tools and ensure adherence with Customer Journey.
onstantly AB test and optimize both automated and ad-hoc campaigns.
esign and lead the development and execution of direct communication programs at scale through the email channel and other input and output channels (push, SMS, in-app).
se analytics and attribution tools to consistently measure CRM performance to further improve and develop programs, following industry policies and best practices.
ead product discovery for all tools and CRM-related topics and step in as a key participant in cross-functional projects with BD/Account Management/Delivery teams.
equirementsAt least 4-5 years of experience working in Digital Marketing and CRM, mobile and web environments.
xperience working with Salesforce and other tools (Mixmax, Mailchimp, etc) in the CRM space is a must.
xperience with Salesforce API integration, especially Twilio and other push / SMS tools.
nalytical and data-driven.
leverage consumer behavioural, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights.
xperience in creating HTML code templatesEnglish.
C1 at least.
/B testing.
QL knowledge to create segmentations.
hat we offerArbolus is a high-growth company that wants to reward people for their hard work and contribution.
ompetitive base-pay + bonusRelocation packagePrivate health insurance25 days of paid vacationInternational exposureGreat team & strong office cultureLanguage courses (English, Spanish, Catalan)Monday office breakfast and regular social eventsFree coffee, tea and snacks in the officeWork from home daysMacbook + moreFlexible remuneration of food and transport with Cobee card