GTM AUTOMATIONS SPECIALIST

Hello!
At Factorial we're looking for a newGTM Automations Specialist to help us boost the company to the next level.
About us
At Factorial, we’re on a mission to help small and medium businesses (SMBs) automate and elevate their HR processes—so they can focus on people, not paperwork. With over 1000 employees across 9 markets, we serve 100,000+ users and are one of Europe’s fastest-growing SaaS companies. We're backed by top-tier investors and proudly headquartered in Barcelona.
We believe in bold goals, radical ownership, and inclusive collaboration. If you're eager to build impactful campaigns that shape the future of HR tech, we want to meet you.
About the Role
We’re looking for a GTM Automation Specialist to join our growing Automations team. You’ll play a critical role in designing, building, and maintaining automation systems across our GTM domains. This includes working with tools like HubSpot and Zapier, collaborating with stakeholders across the revenue funnel, and supporting the development of scalable, cross-functional processes.
This role is perfect for someone structured, hands-on, and curious — someone who loves to solve operational puzzles, understands the impact of automation on business growth, and thrives in fast-paced environments.
What You'll Do

Lead and execute high-impact automation projects across Marketing, Sales, CX, and Partnerships — powering the scalability of our GTM engine
Work on fast-paced, innovative initiatives, leveraging the latest technology including AI-powered tools, smart integrations, and automation orchestration platforms
Design, build, and optimize workflows using HubSpot, Zapier, and other platforms, driving real-time impact on lead routing, customer journeys, sales enablement, and more
Integrate third-party systems into our ecosystem, ensuring seamless data flow and logic across the GTM stack
Evaluate, assess, and negotiate with key vendors, contributing to our tech strategy and tooling roadmap
Monitor automation performance, troubleshoot issues, and own continuous improvement with a focus on scalability and resilience
Regularly report progress and results directly to VPs and cross-functional leaders — gaining high visibility across the organization
Co-develop our internal automation playbook, processes, and documentation to scale best practices across teams
Collaborate cross-functionally with RevOps, Data, and Finance teams to align automation efforts with business goals

What We're Looking For

2–4 years of experience in a RevOps, Marketing Ops, Sales Ops, or CX Ops environment
Proficiency with HubSpot and Zapier — you’ve built and optimized automations in both
Basic knowledge of APIs, webhooks, or tools like Postman or Make
Strong logical thinking, attention to detail, and a structured approach to problem-solving
Curiosity about the “why” behind automation — not just the “how”
Experience working in a fast-paced environment with high stakeholder context-switching
A collaborative mindset and a willingness to jump into hands-on execution
Clear communication skills — both in writing and verbally — to explain technical concepts to non-technical teams

Nice To Have

Advanced knowledge of APIs, webhooks, or tools like Postman or Make
Familiarity with JavaScript (or similar scripting language) to create custom-coded workflows or automation logic when needed
Experience working in a B2B SaaS company
Understanding of cross-functional GTM processes (e.g., lead lifecycle, deal routing, customer onboarding)
Familiarity with tools like Jira, Notion, or Asana for project and workflow management

Our Values

We own it: We take responsibility for every project. We make decisions, not excuses.
We learn and teach: We're dedicated to learning something new every day and, above all, share it.
We partner: Every decision is a team decision. We trust each other.
We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us? Check our website!