Service designer

• Management of clients, projects and timings
• Development of Innovation strategies
• Development and facilitation of workshops

• Development of new strategies based on Innovation, Service Design and Design Thinking
• Application of User-Centered approach/ methodologies
• Development and facilitation of Ideation workshops to co-create with clients 

• Planned and developed eight workshops to “Jornades Vincles” event;
• Created Design Thinking Canvas/ tools to be applied on eight workshops.
• Facilitator during the workshops, helping teams to provide new information, perspectives, ideas and opinions that fed the future Vincles app.

• Responsible for the linguistic quality testing in Portuguese (Siri Brazil Project);
• Identifying and correcting semantic and linguistic errors;
• Regularly reported, reviewed and suggested updates and changes to improve the performance, functionality and quality of the application.

Responsible for managing all aspects of the department:

• Staffing, training and supervising a team of 6-8 employees
• Researched and developed new educational products and services
• Planned and organized about 50 events/courses per year, providing strategic and logistic support (catering, meeting room, hotel, A/V, staffing, speakers);
• Developed traditional and new media communications, and marketing strategies to generate demand
• Managed a network of global professional services providers (relationships, contracts, payments etc.)
• Key member in the group that launched and managed Aberje’s Institute for Post Graduation
• Developed partnerships with International Universities and Institutions (Syracuse University, George Washington University, Future Concept Lab)
• Co-created and coordinated Aberje’s MBA Program
• Benchmarking analysis of International Communications Events (IABC International Conference - 2008/2009, PRSA International Conference - 2008)

This master combines 2 disciplines of the pre-design process: trends research and co-creation techniques. It is focused on providing the current tools related to qualitative and ethnographic, interdisciplinary and design thinking. These tools are addressed to innovation processes, applicable to industry and society.

First we studied the Design Thinking process and its 6 steps: understand, observe, define, ideate, prototype and test. To understand this methodology in a more realistic way, my team had to develop an innovator project to Cirque du Soleil, using the DT approach. The resolution was the creation of an app to CDS, idealized based on the steps of the DT process.

On the second part of the master we studied how to identify a trend and the related techniques, as how to present the trend report to a company. On this part we also had to work with a real client. My team developed a trends map to Natural Machines, the first company to create a 3D food printer.

This dissertation analyzed how and why brands use historical references and narratives in their contemporary strategies, and the impact this practice has in relation to its consumers. The increasing difficulty of building effective links with other individuals makes one look for these values in other contextes, such as in consumption and brands - which are trying to communicate emotional references. In addition to the traditional strategies of preservation and dissemination of corporate memory - as Centers of Memory and Corporate Museums - I observed the existence of a new concept, the pseudo-story, a fictional narrative developed by new companies, with the goal of creating a “mythological past” for the organization and an atmosphere of enchantment for their audiences. Through quantitative research with consumers of Hollister - an organization that uses pseudo-history as a strategy - I seek to understand how this narrative is perceived and received by its customers.