Service designer, digital marketing, design researcher

Leading qualitative and quantitative researches, User Experience, Business and Marketing strategies, Digital Transformation and Innovation plans. Managing, creating and delivering tactics and campaigns across all digital channels (Paid, Search, Programmatic, Affiliates, E-mail Marketing) with a growth perspective.
Specific digital projects: Strategy & Service Design, UX Research, Workshop planning and facilitating, CRM, E-commerce, SEO / SEM Optimization and Digital Analytics.
Clients: EY, Viajes El Corte Inglés, Santander, Gas Natural Fenosa, Repsol, Go Fit, Lilly, Salvat, Reale Seguros.

Responsible for the Marketing Strategy (On/Off), Branding and International Communication. Support to the Sales and CRM departments.
Digital Marketing Plan and Budget control, Inbound Marketing and paid media campaigns, CMS management, Website content, SEO, SEM, E-Commerce and Analytics, International PR strategy, International and high-end Events organization, relationship with agencies, media and partners.
Co-brandings: Clinique, Germaine de Capuccini, Telva, Audi, Yo Dona.

Responsible for corporate communication of five companies.
Social Media Plan and Communication strategy, Brand reputation, Content creation, Analysis and reporting. Web management, Email marketing and Event coordination.
Clients: Lodi, Heineken, Scalpers, Moët & Chandon, Hispanitas, Dewar’s.

Communication plan, Creative campaigns, Press releases, Copywriting and Event organization.

2014-2015

Master’s Degree in Marketing & Sales Management
Speciality: Public Speaking Effective Presentations

Erasmus Program:
Marketing and International Management at Saxion Hogeschool (IBMS-BAM)
Enschede (Netherlands)