Sales director; marketing director; sales operations manager; crm manager;

•	Defining the Go-to-Market Strategy and driving a global execution of the advertising inventory and performance based products, in a leading digital marketplace group.
•	Managing the department’s P&L, maintaining a strong focus on growth (€2M revenue), mainly in the Spanish Market (both with Media agencies and Advertisers)
•	Recruiting, coaching, and leading a very talented commercial team of 6-8 sales people, driving continuous growth within the company.
•	Being efficient at the basics of sales operations and sales processes: managing sales pipeline, revenue forecasts, presentations, negotiations and sales closure, using CRM and BI tools for maximum efficiency and visibility.
•	Maintaining high levels of communication and transparency with cross-functional teams, business partners, and C-Level executives. 
•	Working with different types of advertising data audiences and formats, including native and programmatic advertising, and using an array of state-of-art technology (Google Ad Manager, Index Exchange, Open X, Nielsen Exelate, SimilarWeb). 

•	Leading the creation and implementation of a CRM strategy to encourage lead conversion, purchase lifecycle programs, and customer retention in a leading retail company.
•	Managing the company customer data, project managing the creation of a single customer view, understanding the logic that underpins the architecture and how to effectively segment the database for marketing activities. 
•	Responsible for the customers rewards programme, including working with our tech-partner on on-going product developments and program optimisations for the customer.
•	Transforming large amounts of data into meaningful insights to drive and monetise multichannel marketing strategies.
•	Achieved 150% increase in the number of affiliates to our Rewards program and 115% increase in email revenue (€2.7M/year).

•	Managing and developing a team of three customer success managers and three sales managers. 
•	Working with Marketing to drive down customer acquisition costs whilst increasing customer retention.
•	Working closely with clients to develop an in-depth understanding of their business, products and marketing objectives. Responsible for planning, coordinating and delivering client facing and web based demos and presentations to C-Level executives and growing and developing accounts such as IKEA, Uber or GroupM. 
•	Achieved a 27% MRR increased; reduced Churn rate by 15% and doubled Average Deal Size.

Bootstrapping BookingArt: A web platform and mobile app that connects Art Students with Art Teachers all over the world. Providing an easy way to find, book and track tailored and on-demand art classes, tuition and courses. 

•	Responsible for the overall productivity and effectiveness of the assigned commercial organisation, reporting directly to the CEO and Board members. 
•	While carrying my own quota, I built a scalable and consistent in-house commercial team with a global reach securing a significant progress for the company in all relevant metrics such as ARR, MRR, Customer LTV, Churn Rate, etc. that ensured growth and a stronger market valuation for the company.
•	Achieving +€1M annual quotas, mainly within the Spanish and UK markets, I proved a stable and scalable Enterprise Model for the company bringing and developing solid contracts and logos with Media Agencies and Advertisers (such as Universal Music, BBC, Santander, Telefónica, Digitas Lbi, World Economic Forum).

•	Significant and proven sales track records with annual targets of €500K.
•	Working closely with the Product Team gaining experience in SaaS environment selling solutions to Enterprises. Managing a pipeline of my own prospects, prioritising, creating and following up on proposals. Studying client reports and attending client meetings and presentations. 
•	Conducting competitor analysis, prospecting new market, analysing business opportunities and alliances for the company. Representing the company in International Networking Events and International Tech Fairs (in San Francisco, NYC, Barcelona, London, etc.)
•	Managed continuous change by getting buy-in, effective communication, leading by example and working with senior management in all departments.