Director comercial director ventas y marketing director marketing

Lui*** *****
Commercial Director / General Manager en INCOTECO BRASILIMPORTAÇÃO E EXPORTAÇÃO LTDA. / MAGNESAL INDÚSTRIA E COMÉRCIO LTDA.
Fundação Getúlio Vargas - FGV
Barcelona
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Experiencia
Commercial Director / General Manager
INCOTECO BRASILIMPORTAÇÃO E EXPORTAÇÃO LTDA. / MAGNESAL INDÚSTRIA E COMÉRCIO LTDA.
nov 2001 - nov 2019
Last position: 	 Commercial Director /  Genera Managerl 
Job assignments:	Small Spanish Trading, importer and exporter of commodities, food products and capital goods.

Answered by the subsidiary in Brazil, reporting to Headquarters in Spain, administering the areas of human resources, financial and commercial enterprise.

Great capacity for negotiation and implementation of contracts with local suppliers for export of finished products and contact the array to import and export thereof, analyzing product characteristics, packaging, logistics, shipping documentation and fees, until receipt and dispatch of the goods.

Coordination of sales teams composed of 5 business managers in different regions of Brazil, as well as local business representatives. Contact with prospects as Alcoa, Alcan, Klabin, Riocell and others to survey of needs, negotiating and closing contracts for the supply of import and export of small-and medium-term. I I Iworked with Commodities (Plastic Resins, Machinery, food products, chemicals and pharmaceuticals.)
Product Manager/ National Sales and Marketing Manager
SULFANIL INDÚSTRIA E COMÉRCIO LTDA.- QUIMIGAL GROUP
ene 1987 - sep 2001
Midsize Domestic Industry Producing Chemical Salts and Distributor.

In co-ordinated 6 branch offices with Sulfanil, 250 sales employees throughout the national territory, selling chemical products fertilizer, chemical industries, agricultural cooperatives and sanitation companies.

Development of new products and suppliers.Expansion of the range of products offered by the company with increased profitability, such as ammonia gas and chlorine gas, in addition to offering as the coconut amide aggregates products for the cosmetic industry.
National Sales/Marketing Manager
SALGEMA INDÚSTRIAS QUÍMICAS S/A.- PETROBRÁS GROUP
ene 1984 - dic 1986
Large national chemical industry, manufacturer of caustic soda, dichloroethane and chlorine gas.

Restructuring of the commercial area of Salgema. motivating regional sales teams, supporting and charging results, defining procedures for tracking sales and developing marketing strategies and courses to upgrade.
I created a program of marketing/sales, increasing the participation of 30% market Salgema to 70%, gaining competitive contracts, Dow Chemical, Carbocloro, Eletrocloro (Solvay) who dominated the market. Ensuring constant supply contracts by'm bound 1 year with customers of businesses (Alcan, Alumar, CBA, Petrofertil Group, Petrobrás, Riocell, Klabin, general chemistry of the northeast) at prices and indexes previously negotiated and adjustment work well (logistics, Ships Marine Terminals, tanks, trucks and 45% of all tank) ensuring annual production to expansion of Plant in 50% of capacity.
Contact with clients as CBA, Alcan, Alcoa, Alumar, Votorantim Group, Petrofertil, Petrobras, Petroquisa, Copene, General Chemistry, Northeastern, Norquisa Ripasa 's, Klabin, Citrosuco, seeking information of logistics and storage to boost supply to them. Deploying controls and reporting of results, as well as analysis for decision-making and acting with greater commercial aggressiveness. Management of the Logistics Division of sea and land company, controlling and stipulating sales goals, defining logistic plan of ships and supply additional quantity renegotiating with customers. Responsible Marketing Annual Plan.
Marketing and Sales Engineer Technical Sales
RESANA INDÚSTRIAS QUÍMICAS S/A.- REICHHOLD CHEMICALS GROUP- USA
feb 1975 - dic 1983
Large American multinational producer of synthetic resins.

Developed and received approval of the Cia Goodyear for a new product to replace resin imported from Schenectady (USA), allowing to increase their productive capacity Resana to meet the domestic and international markets, generating profits and change of their plant. I developed a resin for paint and varnish production for beverage cans, cured by ultraviolet light from the Metallurgical Matarazzo and Metalcôr inks.

International Experiences:
U.S.A.-I have followed the tests of our product in Goodyear (Akron) and received approval as well as the International Code of product that can be exported to several countries.
Formación
Graduate in Sales Management and Marketing
Fundação Getúlio Vargas - FGV
jun 1983 - jun 1985

          
          
Degree in Industrial Chemical Engineering
Escola Superior de Química Oswaldo Cruz
feb 1975 - dic 1977

          
        
Idiomas
English – Cultura Inglesa. - advanced
Otros datos
COURSES AND SPECIALIZATIONS
- Productivity and Supervision – Fundação Brasileira de Marketing;
- Product Manager Training– Associação dos Dirigentes de Vendas no Brasil;
- Psicocibernética and Personal Motivation – Instituto Brasileiro de Desenvolvimento Pessoal;
- Modern Sales Techniques – Associação dos Dirigentes de Vendas no Brasil;
- Course of treatment and quality of water – Regional Conselho Regional de Farmácia/SP
-Specialist in Clinical analyses and Biochemical Research – Instituto Adolfo Lutz
- English – Cultura Inglesa.