Digital business development

- E-commerce: Led the e-commerce team under 3 fundamental strategies: 1) increase sales channels, 2) improve internal processes and 3) maintain our qualifications within marketplaces.

- Product development: Through market analysis and business review, we develop and launch 4 new products which were successfully marketed.

- Marketing and Customer Relationship Management: I created a method of communicating business results through the historical analysis of current clients; focused on improvement of the business relationship, retention and aimed at mutual growth.

Digital strategy design, management and optimization of product catalog for e-commerce and multiple marketplaces. Pricing, product photography and digital marketing campaigns by channel.

Marketplaces experience:

1) Amazon
2) Linio
3) Walmart
4) Osom
5) Mercado Libre
6) HEB
7) Claro Shop

In charge of trade development and annual sales plan generation for Mexico, USA and LATAM markets, as well as ensuring the effectiveness of marketing activities, communicating value proposition to customers, and in-depth analysis of ROI and adaptation of a SaaS.

Drove demand generation campaigns, including both online and offline channels, designed to increase school enrollment; analyzed web trends, conversion rates, ad campaigns, SEO rankings and email campaigns. Additionally, developed content and designed digital and printed marketing collateral.

Encouraged students to break paradigms, so that, through market analysis, design and experimentation, could create successful communication strategies.

Responsible for trade development, sales strategies, prospecting, strategic partner attraction, event planning, negotiation, and CRM adoption support.

Led the inbound and outbound marketing strategies, which were annual plans geared toward strengthening the brand and tuning in with consumers; also responsible for the creation of graphic design guidelines, endomarketing and PR. As a result of the online community, interaction rates and shopping center turnout were increased substantially.

Master in Graphic Design (MGD) is a two-year program focused on those interested in effectively managing a creative department, applying techniques, concepts and cutting-edge design theories and policy management.

In which I participated as an organizer for the “Global business Entrepreneur” conferences in Nogales, Sonora, México, and in other activities.2013