Digital account manager

•   Curate content for the clients’ social media platforms; 
•   Follow and report on international online social marketing campaigns by using specific advertising indicators (Impressions,Reach, 
    Frequency, CTR, VTR, CPM, CPC, CPA);
•   Support the initiation, development, delivery testing and final execution of digital marketing communication plans.

• Followed and reported on international online paid campaigns, by collecting, analyzing and summarizing daily, weekly, monthly figures 
  with Google Analytics and AdEspresso;
• Created and curated 110 blog articles, increasing the number of monthly blog unique page views from 47K to 55K by January 2018 
   and converted 0.5% of monthly blog visitors into customers;
• Curated and posted daily content for Xceed’s Facebook and Instagram pages, resulting in an increase of 4000 more followers in 
   Facebook;
• Created weekly email marketing campaigns resulting in an average unique open rate of 11,58% and an average unique click rate of 
   0,90%;
• Collaborated with a team of 3 people to brainstorm and manage a major creative campaign aimed to increase Xceed App downloads.
	

•  Organized with a team of 4 other people weekly music events, managing the whole details of an event planning procedure 
   (budget planning, logistics, artist relations); 
•  Overhauled the social networks communication strategy of the club;
•  Launched and co-organized a 3-days summer music festival producing a revenue three times higher than the expenditure.

• Execute reports by collecting, analysing and summarizing daily and weekly data provided by the flux of production;
• Experiencing commercial environment.

• Track: Entrepreneurship and Management in the Creative Industries;	
• Mandatory courses: Theories of entrepreneurship and management in the creative industries; Strategic management and marketing theory 
  in the creative industries; Cultural entrepreneurship and innovation.
• Elective Courses: Branding; Management consulting; Entrepreneurship and innovation;
• Final Grade: 7.5/10

• Middle-year exchange student;
• Extra-curricular course: Spanish  (B2 Level).
	

• Extra-curricular courses: Theories of Marketing and Firm Strategies;
• Avarage Grade: 101/110.