Communication and digital marketing manager

Definition of digital strategies adapted to the product portfolio. Recruitment and
dissemination with 360 campaigns, brand positioning and team coordination.
Functions:
• Development and definition of annual strategy and media plans.
• Alignment and development of strategy and business vision.
• Management and control of online and offline marketing budgets (500K per year).
• Management of digital, SEM, Programmatic and Social Ads campaigns.
• Definition, roll-out and tracking of KPI's
• Implementation of senior management reports reporting to the CEO and COO.
• Integration of automation processes with CRM.
• Support and cooperation with commercial teams B2B, Moira Capitals Partners and
Hausfeld.
• Coordination of a team of more than 7 people.
• Management and coordination of agencies: Media, PR, Creativity, BTL, Social and Digital.

Creation and development of internal and external communication strategies and
plans B2B and B2B2C focused on strengthening relationships with Partners.
Functions:
• Management of online sales platforms UI/UX & Look&Feel.
• Definition of marketing strategy and digital campaigns.
• Creation and coordination of external communication events, B2B and B2B2C.
• Creation and management of internal events, Townhalls and onboardings.
• Weekly reports directly to the CEO.
Key Achievements:
• Repair4U: +4,299% organic traffic in 2 years.
• Allianz-Assistance: +683% global traffic in 2 years.
• Allianz-Assistance: CPA -300% in 2 years.
• Launch of Rebranding: from Allianz Worldwide Partners to Allianz Partners.
• Creation of internal TV channel.

Management of customer accounts for campaigns and content focused on the specific
needs of each client reporting directly to the CEO and specific customers.
Functions:
• Digital Campaign Management and Paid Media.
• Brand Identity Management in Digital Media.
• Direct deal with end customer to define objectives.
• Optimization of funnels.
Customers: VisionLab · Brandt · Èggo Kitchen House · PutzMeister · Schocco · Symaga
Key Achievements:
• ROI +10% with SEO and Display VisionLab campaigns.
• Branding and Co-Partnership, between customers.
• +20% online conversions during campaigns.
• +230% web traffic (SEM & organic) Ègggo Kitchen House.

Independent professional activity for different companies and startups offering
design and management services in the digital environment.
Functions:
• Creation and Definition of Brandin for startups, One2Bloom, Velinver.
• Brand Positioning Workshops.
• Brand Management and Content in Digital Media, Outfittery, Suhka.
• SEO/SEM Tiento Campaign Management, Blame.

Functions:
• Management of Internal and External Digital Content for customers.
• Online and offline content design.
Customers: Vodafone Deutschland · Deutsche Bahn · Bayern · VR-Bank

Master on Project Management, Focus on Design Thinking with SCRUM Fundations certificate

Erasmus scholariship at Geneve Switherland

Focused on Design and Audiovisuals. 5 Honor Plates.