Marketing manager - digital and social media

*Marketing and advertising go-to-market strategy
* Online growth hacking strategies
* Website building and SEO optimisation
* Content strategy
* SEO content writing
* Blog writing and posting
* Social Media Strategy and content grid
* Social content creation - copy and creative
* Social Media account set up, running and maintenance
* Social Media audience engagement
* Paid social media campaigns on Facebook, LinkedIn, Instagram and Twitter
* Social Media influencer campaigns
* Paid Search and Display PPC campaigns on Google
* Google analytics reporting
* Script writing
* Copywriting and editing
* Creative direction
* Podcast project management
* Webinar set up and project management
* Online event management

●	Research, analysis of digital ecosystem through systemic audit, competitor and SWOT analysis.
●	Develop and manage online/digital strategy and protocol to follow globally working remotely with country teams.
●	Develop global training and quickwin approach.
●	Activate the organization’s digital ecosystem (website, intranet and social) through tactical approaches such as hashtag, follower and influencer strategies 
●	Align content according to organizational objectives, country specifics and audience needs analysis.
●	Manage and distribute organic content ensuring SEO alignment across country teams
●	Content writing and post design development in alignment with brand and corporate identity.
●	Grow digital ecosystem with systematic education, support and implementation of paid-for campaigns in team countries (search and social predominantly LinkedIn B2B)
●	Outline, monitor and track key digital ecosystem growth KPI’s to ensure growth and thus ROI
●	Analysis, research and reporting of offline marketing activities to evaluate which activities and tools are having the desired results and why
●	Identify and share digital marketing best practice within the organization
●	Provide online training and webinars overall digital and social media guidelines to be used globally for all country teams

•	Provided strategic account management to medium sized advertising agencies working remotely with in the UK market. Telecommuting was the basis of the job.
•	Developed and maintain strong partnerships with clients at all levels from CMO to Traffic Manager
•	Advised on client’s digital strategy and educated advertisers on technology across channels and devices
•	Pursued both individual and team goals
•	Optimized accounts to improve performance for the advertiser and identify growth opportunities
•	Analyzed a wide range of performance metrics and KPI’s
•	Used market knowledge in order to support the client’s development on a long term basis
•	Inspired the growth of clients by promoting innovative cross channels perspectives
•	Acted as a consultant to create successful campaigns in line with clients strategic objectives
•	Excellent phone based and client facing relationship management
•	Proven sales and client service track record
•	Strong interpersonal, negotiation and persuasive skills across all levels

o	2009 – 2011: Advertising and Marketing Co-ordinator
o	2011 – 2013: Advertising, Marketing and Social Media co-ordinator
o	2013 – 2018: Manager Social Media and Marketing Projects 

Roles and responsibilities:
Advertising function:
●	Co-ordination of annual advertising campaign research 
●	Collaborating in the translation of campaign research into an above-the–line advertising campaign strategy
●	Direct involvement in creative direction and constructs for ATL campaigns
●	Internal marketing of advertising campaigns to staff for awareness and the creation of brand affinity
●	Compilation of media strategy (traditional and digital)
●	Liaising with media booking house on all UJ media bookings
●	Liaising with 8 University Faculties regarding aspects of their individual media 
●	campaigns and advertising options
●	Ensuring that all adverts going out adhere to Corporate Brand Identity guidelines
●	Meeting media and material deadlines 
    Social Media function:
●	Driving Social Media strategy
●	Administration, monitoring and maintenance of UJ’s Social Networking presence on Facebook, Twitter, LinkedIn and Instagram
●	Annual SWOT and competitor analysis and audience profiling per platform
●	Content tailoring in alignment with SWOT and audience findings and organizational objectives
●	Annual Social media audit
●	Social Media Policy policing and training for staff and students
●	Creating communications synergy between external marketing and advertising thrusts. strategic media communications
●	Facilitating Faculty use and training on social media so as not to dilute  UJ’s overall presence on Social media and the UJ Brand
Marketing function
●	Running  below-the-line projects according to segmented target markets – undergraduate and postgraduate 
●	Developing marketing materials for below-the-line marketing endeavours from copy writing, editing to design and printing co-ordination
●	Creating channels for distribution of BTL materials
●	Information gathering from BTL projects
●	Writing articles for internal publications and editorial for external publications
Management function:
●	Managing and co-ordination of the 5 staff members from training and development to KPI process.
●	Social Media Budget management
●	Contribution to overall marketing and advertising budget management
●	Relationship management with various agencies – media booking, advertising and digital agencies
●	Internal relationship management – co-ordination of UJ Marketing and Brand efforts across internal structures. 

Majors in English, Advertising and Audiovisual Communications