Chief talent officer
Mir*** ***** (XX años)
Senior RRHH Business Partner/Chief Talent Officer en Publicis Groupe
CENP
Madrid,
Madrid
|
Experiencia
Senior RRHH Business Partner/Chief Talent Officer
Publicis Groupe
2016
-
2021
• Drawing and implementing the talent strategy for Publicis Communications. • Learning: Development and training strategy based on annual needs, largely aimed at digital transformation and leadership. Agile implementation. • Development: Designing clear career plans, evaluating aptitudes and disruptive skills annually as well as drawing the career development of employees in the company. Performance annual review, salary review cycles, etc • Responsible for Compensation & Benefits strategy and implementation. Designing attractive and creative compensation plans in an environment of economic adjustment. • Acquisition: Responsible for attracting talent for all disciplines of the company: creativity, management, digital technical profiles, production. • Developing the CSR strategy • Developing the Internal Communication tasks. • Responsible for the Labour relations with the Labour Council and with employees. • Leading strategy for Business Transformation inside units • Leading the ideation and implementation process of new transversal units aimed to obtain greater efficiency. Main Achievements 2020: Successful L&D e-Strategy during Covid 19 Lock Down Successfully delivered Covid 19 protocol Clean and efficient development of “back to work” strategy and protocol Cultural and Work change strategy to a flexible Remote working Equality Plan leadership and implementation
General Business Manager
Ignitionk (Leo BUrnett)
2008
-
2015
• Business management, customer service director and people management at Ignitionk Advertising Agency, Leo Burnett brand. • Responsible of Talent Development and Management, Learning & development strategies, Annual evaluations, on-boarding and off boarding. • Leading communication strategies and subsequent implementation for the agency's Clients, with special focus on the world of Telecommunications, with Orange being the main Client. • Brand consulting, definition of positioning, consumer and market research. • Communication strategy proposals by channels, highlighting digital channels and positioning in SEM and SEO for the tactical activation of the brand in the consumer funnel as a complement to the ATL campaigns working for the construction of the brand. • Capture of New Business, adding clients such as Hero Baby, Licor 43, Martin Millers among others to the Agency's portfolio. • Optimisation of internal processes by auditing procedures and "assumptions".
Client Service Director
Leo Burnett
• Managing the largest Client of the Agency, France Telecom -Orange Spain, across all business units: Residential, B2B, B2C and Foundation. • Development and enrichment of the brand strategy worldwide, coordinating with the Global Marketing department located in Paris. • With a team of 10 people and reporting to the CEO of the company. • Responsible for excellence in Client service • Responsible for the creative strategy in accordance with the culture and values of the brand and complying with the KPI’s established in the briefing. • Development of brand and product communication strategies for their subsequent implementation in the market throughout the Customer Journey (all Touchpoints). • Brand consulting, definition of positioning, Consumer and market research. • Creation and launch of new telecommunications products and solutions to the market.
Formación
Publicidad
CENP
Gestion Comercial y Marketing
Escuela de Negocios de la Cámara de Comercio Madrid y Paris
Idiomas
ingles - Fluent hablado y escrito
Frances - Intermedio
Español - Nativo
Otros datos
Carta de Presentacion
I am a senior professional in the world of marketing, communication, sales, people & operations. Along much of my career I have been managing the communication, advertising and marketing of several international & national Clients. The evolution of my teams' careers, their training, their mentoring and retention, are disciplines that I have also developed and worked with great success from whatever position I have been in. These experiences driven me to run a company and later on, create the Publicis Talent department from scratch at Publicis Communications. On top I have been proactively responsible of the digital and cultural transformation of the company introducing digital training in Agile, Microsoft tools package ( Teams, Planner, etc) and coordinating Publicis Groupe digital tools implementation with the central Digital team in Paris. Specifically, during lock down, I managed to educate population organizing several on-line trainings. On top, I have been working on auditing internal processes and teams and reorganising the human structure/teams as per new needs and skills, as well as reinventing departments as per cross selling strategies, making several practices across all agencies transversal within Publics Comms ( Strategy, Creative Resources, Production…). As a senior professional, I am comfortable understanding work processes and leading new ways of doing things, towards a more efficient and productive organizations. I love to convince people of the products I believe in and I use to be perceived as a trustful person. Innovative, Proactive and Creative in every challenge I face. Honest, hard-working, natural leader able to lead teams via motivation, empathy and results. Generator of company culture. Team person, natural mentor of my teams and professional mentor in the last 5 years in the Vivawomen project in Publicis Groupe, a mentoring project by and for the women of the company. Passionate about everything I get into. With a high level of English. A woman with enough experience to add great value and generate changes and at the same time the soul of a child who looks at everything with new eyes.
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