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HEAD OF USER INCENTIVE, PROMOTION MECHANICS AND CRM

Descripción de la oferta de empleo

We are seeking a highly motivated and experienced Promotion Leader to join our dynamic team at Miravia. As a Promotion Leader, you will be responsible for developing and executing strategic promotional campaigns to drive customer engagement, increase sales, and enhance brand awareness. You will collaborate with cross-functional teams, including commercial, UED, product management, engineering teams to implement effective promotional strategies that align with our business goals.Responsibilities: - Develop and implement comprehensive promotion strategies to drive customer acquisition, retention, and sales growth on our E-commerce platform.- Conduct market research and analyze customer data to identify target segments, market trends, and promotional opportunities.- Create compelling promotional campaigns, including discounts, coupons, loyalty programs, bundle offers, and other incentives, to attract and engage customers.- Collaborate with the cross teams to design and optimize landing pages, banners, email campaigns, and social media content that effectively communicate promotions.- Monitor and analyze the performance of promotions, including sales metrics, conversion rates, customer engagement, and ROI, and provide regular reports to management.- Coordinate with the product management team to align promotions with product launches, seasonal events, and inventory management.- Collaborate with external partners, influencers, and affiliates to leverage their networks and enhance promotional reach.- Stay up-to-date with industry trends, competitor activities, and emerging promotion techniques to continuously improve promotional strategies.- Conduct A/B testing and gather customer feedback to optimize promotional campaigns and improve overall customer experience.- Ensure compliance with legal and regulatory requirements related to promotions, including advertising guidelines and data privacy.Job Requirements:- Bachelor's degree in economics, marketing, business administration or a related field. A master's degree is a plus.- Proven experience (+4/5 years) as a Promotion Manager or a similar role in an E-commerce or digital marketing environment. Candidates from consulting industry with relevant project experience are welcome to apply- In-depth knowledge of E-commerce platforms, online marketing channels, and promotion tactics.- Strong analytical skills and the ability to interpret data to make informed decisions and optimize promotion strategies.- Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams and external partners.- Creative thinking and the ability to develop innovative promotion ideas that resonate with target customers.- Strong project management skills with the ability to handle multiple promotions simultaneously and meet deadlines.- Experience with A/B testing, customer segmentation, and personalization techniques is a plus.
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Detalles de la oferta

Empresa
  • Miravia
Localidad
  • En toda España
Dirección
  • Sin especificar - Sin especificar
Fecha de publicación
  • 18/05/2024
Fecha de expiración
  • 16/08/2024
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