CRM MANAGER, BARCELONA

CRM Manager
As a Senior Game Ops Manager (CRM Manager), you will be a team leader in the GameOps structure which is charged with the ownership of a variety of live campaigns, in order to improve key monetisation, engagement and retention metrics of our players. Together with the Principal GameOps Manager, you will own the campaign calendar and marketing roadmap in order to deliver a customer centric strategy that will maximise the revenue generated from the app.

Ultimately, the team s objective will be to drive the short to medium term performance of the game. This is to be achieved through campaigns and some new GameOps features driving monetisation, engagement uplifts and retention metrics. Utilising various established practices and activities including and not limited to:

LiveOps: Execution Optimisation, with input on design
In App Engagement Events
Sales Special Offers
LifeCycle flows and Optimisation
Content and feature marketing
Out of App Communications (Push Notifications, Emails et al.)
New Content Promotions
Community Pages and Content
Retention Campaigns Features
Leading Research Pieces

What Were Looking For
As a Senior GameOps Manager you should be data and KPI driven, identify trends in users behaviors, understand key motivators and drive towards data proven results and will have knowledge of competitors GameOps events and activities.

Skills and Requirements

Experience running LiveOps management in a relevant industry, F2P and mobile games preferred but not essential
Experience in mobile and Facebook games preferred.
Proven work experience as a Team Lead or Supervisor.
Analytical and data driven.
Experience running AB (split) tests.
In depth knowledge of performance metrics in F2P and social Casino games.
Proactive communicator who can act as a bridge between different teams based in different locations.
Experience implementing and managing initiatives driven by personalization, customer segmentation, engagement and LTV of customers.
Self-starter, takes initiative, with the ability to juggle multiple priorities under pressure and tight deadlines in a fast paced, changing environment

Why Product Madness ?
As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gda sk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.
We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day. But don t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the Employer of the Year - Media and Entertainment category.

So, what s stopping you?
Travel Expectations
None Additional Information
At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

CRM, game

CRM, game