BRAND STRATEGIST FOR POCOYO
Descripción de la oferta de empleo
As a Brand Strategist, you will play a crucial role in developing and consolidating Pocoyo’s identity and taking it to the next level.
This position is based in Madrid and will report to Pocoyo’s Brand Director.
Responsibilities Define and implement strategies to strengthen the brand in Spain and international markets that align with Pocoyo’s core values and goals.
Conduct market research and stay up-to-date with industry trends to identify opportunities and threats.
Create and maintain brand guidelines and ensure all brand assets adhere to them.
Manage marketing projects and campaigns to drive brand awareness.
Collaborate with cross-functional teams to ensure brand consistency across all touchpoints, including digital platforms, merchandise, events, and partnershipsRequirementsProven experience in brand strategy and project management.
n-depth knowledge of the Pocoyo brand and its audience.
nalytical skills and ability to make informed decisions.
assion for creativity and innovation.
ollaborative Skills.
Effective communication and a knack for working seamlessly in a team.
killsBrand strategy.
Develop, define, communicate and manage identity.
urpose and positioning.
Define values, purpose and positioning to emotionally connect with audiences and differentiate from competitors in the marketplace.
rand architecture.
Establish the organizational and hierarchical structure of the brand.
aming, messaging and brand voice.
Ability to define the principles of the brand’s tone of voice.
nsight and analysis.
At Animaj, data is key; it is important to interpret, understand and work with it.
arket trends, benchmarking, and society listening.
Be aware of what is happening not only in the industry but also in society and listen to our audience.
Detalles de la oferta
- Animaj
- En toda España
- Sin especificar - Sin especificar
- Sin especificar
- 26/10/2023
- 30/05/2024
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