Social media operation, digital marketing
Xin*** ***** (XX años)
Intern Growth& Content Operation, en MarTechApe
Universidad de Carlos III
Madrid
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Experiencia
Intern Growth& Content Operation,
MarTechApe
dic 2020
-
mar 2021
• Edited articles related to Data Analysis, Digital Marketing and Growth Marketing, making them fit the Red Book style and achieved about 40,000 reads during 4 weeks; • Tracked the Weibo traffic flow and provided internal reports regular; • Standardized the content for Weibo&Website; Optimized weekly summary metrics;
Formación
M.S. in Tourism Management,
Universidad de Carlos III
Majors: Marketing; Brand Management, Entrepreneurship and creation of tourism enterprises; Management of heritage& natural resources; Cultural heritage legislation; Overall GPA: 8.2 (10) Project ‘Destination Strategic Planning for Yixing’: be a “pusher” in team, developed a project management plan; be responsible for Swot and segmentation analysis; Integrated the final report (45 page);
Idiomas
Spanish - C1
English - Intermediate
Chineses - Native
Otros datos
Experience We-media
We-media Experience 2021 • Authored 48 post about Spanish slang words and phrases based on user prototype in Redbook and achieved 1111 likes and 604 fans in two months; Launched 2 free classes online sharing Spanish grammar oriented to fans to animate and strengthen the relationship between Subscribers and me; • Translated 4 videos about commercials videos in one month, with about 5,000 views. Community management Experience- Project ‘Wind Education online community’ 2021 • Born in the context of the epidemic and with the aim of developing community co-learning, our project has launched 5 online co-learning activities for a total cumulative duration of 19 weeks, based on our community (142 members in WeChat group now). • Managed social media: Weibo and Tiktok; Created content related to the theme of the courses
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