Sales and marketing manager
Lai*** ***** (XX años)
Sales & Marketing Manager NE Spain and Portugal en EasyScan Iberia
EAE Business School
Barcelona,
Barcelona
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Experiencia
Sales & Marketing Manager NE Spain and Portugal
EasyScan Iberia
mar 2018
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Actualmente
Medical device start-up Dutch company. State-of-the-art technology and value-added proposal for retina scanning; optometrists and ophthalmologists. • Negotiating terms and managing relations with buying groups, agents and distributors • Market prospecting and search for clients in NE Spain & Portugal • Sales analysis and reporting (Salesforce and internal tools) • Carrying on workshops, client trainings, and webinars on retina related diseases • Developing sales and trade marketing materials • Creating social media and online content
Head of Sales and Business Strategy
Horizons Optical
sep 2014
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feb 2018
SaaS company within the optical sector – Innovation and technology, software product and disruptive business models. • Team management in Spain and Brazil (Sales, Marketing and Technical support teams) • Redefining the business and company structure and other strategic projects, as part of the management team and board of directors • Budgeting and reporting to the CEO and investors • Crafting and implementing the commercial and marketing plans, obtaining significant growth in all target markets (from 300K to more than 2M€) • Project management and implementation for the development of the Brazilian market • Managing complex negotiations and establishing long term relationships with key customers in 5 continents • Product development and new business models definition, together with R+D+i and UX • Comprehensive market and competitor analysis • Trade marketing and technical marketing training for clients that has helped increase sales
International Key Accounts Manager
Indo Lens Group
mar 2008
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ago 2014
Ophthalmic Lens Manufacturing multinational company offering a software for third party laboratories. • Drafting and implementing the Business Plan and annual sales budgets • Market prospecting and search for new business opportunities for lenses, software and medical devices • Signing of new clients in North and Latin America, Europe and Asia • Project management of the main project for the business • Managing key accounts • Negotiation and legal contracts • Design and coordination of promotions, marketing campaigns, promotional events and POS materials. • Technical product training for customers and distributors
Export Area Manager
Hobby Flower
mar 2007
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feb 2008
Patented self-irrigated pots - International Department • Sales through distributors (European countries) • Commercial tasks
Export Manager
Dachy (Group Nederland)
feb 2005
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dic 2006
Wholesale of frozen products - Desserts and cakes (FMCG) • Development of the export plan, product strategy and budgets • Key accounts management (Unilever, Makro, Bofrost,etc..) • Sales commercial tasks
Export Associate
Nederland Group
abr 2003
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ene 2005
Wholesale of Cocoa related products • Sales and commercial tasks (distributors and clients follow-up, pricing and economical proposals etc) (key clients ie. Lindt, Nestlé) • Marketing (catalogues, brochures, corporate image, events..) • Administrative tasks related to sales, payments and distribution. (AS-400)
Marketing Associate - Paris (France)
Bureau Veritas
mar 2002
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mar 2003
International Certification Agency, providing health, safety and environmental expertise. Paris - France • Search of a software solution for the Operations Management team - IT department (CRM) • Conception, development and launching of the new version of the Internet site for Bureau Veritas’ training courses. • Corporate Tools (Knowledge Management online Portal, Intranet, Best Practice, BVnet...) • Help desk- telephone and e-mail for technical and customer service support
Marketing Associate
Spies Hecker (Dupont Group)
oct 2001
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feb 2002
Suppliers of refinish products for cars and industry. • Launching new image for the company’s client program • Presentations and administrative tasks • Statistics-SAP
Formación
Executive MBA
EAE Business School
sep 2019
-
Actualmente
Executive MBA Specific focus on Digital Transformation - Business Strategy - Marketing Managing - Accounting and finance - Business Intelligence - Logistics, Operations and Quality - Human Resorces - Managment skills
Masters degree in Economic Development and Cooperation
Universitat de Barcelona
sep 2004
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jun 2006
Economics, finance, history, entities and organizations, sustainable development..
BBA (Bachelor of Business Administration)
Hogeschool Zeeland - Holland
2001
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2003
Bachelor of Business Administration Economics Trade Sales Finance Law Marketing
European Universities Exchange Program (Erasmus)
Institut Supérieur du Commerce de Paris - France
ene 2001
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jun 2001
Part of Graduate in International Business (GEI)
Graduate in International Business (GEI)
Universitat de Barcelona
sep 1998
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jun 2001
Economics International Trade Sales International Finances Law Marketing Languages
Idiomas
Catalan - Mother tongue
Spanish - Mother tongue
English - Mother tongue
French - Advanced
Portuguese - Mid-level
German - Basic
Italian - Basic
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