Sales and marketing manager

Lai*** ***** (XX años)
Sales & Marketing Manager NE Spain and Portugal en EasyScan Iberia
EAE Business School
Barcelona,
Barcelona
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Experiencia
Sales & Marketing Manager NE Spain and Portugal
EasyScan Iberia
mar 2018 - Actualmente
Medical device start-up Dutch company. State-of-the-art technology and value-added proposal for retina scanning; optometrists and ophthalmologists.
•	Negotiating terms and managing relations with buying groups, agents and distributors
•	Market prospecting and search for clients in NE Spain & Portugal
•	Sales analysis and reporting (Salesforce and internal tools)
•	Carrying on workshops, client trainings, and webinars on retina related diseases
•	Developing sales and trade marketing materials 
•	Creating social media and online content
Head of Sales and Business Strategy
Horizons Optical
sep 2014 - feb 2018
SaaS company within the optical sector – Innovation and technology, software product and disruptive business models. 
•	Team management in Spain and Brazil (Sales, Marketing and Technical support teams) 
•	Redefining the business and company structure and other strategic projects, as part of the management team and board of directors
•	Budgeting and reporting to the CEO and investors
•	Crafting and implementing the commercial and marketing plans, obtaining significant growth in all target markets (from 300K to more than 2M€)
•	Project management and implementation for the development of the Brazilian market
•	Managing complex negotiations and establishing long term relationships with key customers in 5 continents
•	Product development and new business models definition, together with R+D+i and UX 
•	Comprehensive market and competitor analysis 
•	Trade marketing and technical marketing training for clients that has helped increase sales
International Key Accounts Manager
Indo Lens Group
mar 2008 - ago 2014
Ophthalmic Lens Manufacturing multinational company offering a software for third party laboratories.
•	Drafting and implementing the Business Plan and annual sales budgets 
•	Market prospecting and search for new business opportunities for lenses, software and medical devices
•	Signing of new clients in North and Latin America, Europe and Asia
•	Project management of the main project for the business
•	Managing key accounts
•	Negotiation and legal contracts
•	Design and coordination of promotions, marketing campaigns, promotional events and POS materials. 
•	Technical product training for customers and distributors 
Export Area Manager
Hobby Flower
mar 2007 - feb 2008
Patented self-irrigated pots - International Department
•	Sales through distributors (European countries)
•	Commercial tasks
Export Manager
Dachy (Group Nederland)
feb 2005 - dic 2006
Wholesale of frozen products - Desserts and cakes (FMCG)
•	Development of the export plan, product strategy and budgets
•	Key accounts management (Unilever, Makro, Bofrost,etc..)
•	Sales commercial tasks 
Export Associate
Nederland Group
abr 2003 - ene 2005
Wholesale of Cocoa related products 
•	Sales and commercial tasks (distributors and clients follow-up, pricing and economical proposals etc) (key clients ie. Lindt, Nestlé) 
•	Marketing (catalogues, brochures, corporate image, events..)
•	Administrative tasks related to sales, payments and distribution. (AS-400)
 
Marketing Associate - Paris (France)
Bureau Veritas
mar 2002 - mar 2003
International Certification Agency, providing health, safety and environmental expertise.
Paris - France
•	Search of a software solution for the Operations Management team - IT department (CRM)
•	Conception, development and launching of the new version of the Internet site for Bureau Veritas’ training courses.
•	Corporate Tools (Knowledge Management online Portal, Intranet, Best Practice, BVnet...)
•	Help desk- telephone and e-mail for technical and customer service support
Marketing Associate
Spies Hecker (Dupont Group)
oct 2001 - feb 2002
Suppliers of refinish products for cars and industry.
•	Launching new image for the company’s client program
•	Presentations and administrative tasks
•	Statistics-SAP
Formación
Executive MBA
EAE Business School
sep 2019 - Actualmente
Executive MBA 
Specific focus on Digital Transformation 
- Business Strategy
- Marketing Managing
- Accounting and finance
- Business Intelligence
- Logistics, Operations and Quality
- Human Resorces
- Managment skills

Masters degree in Economic Development and Cooperation
Universitat de Barcelona
sep 2004 - jun 2006
Economics, finance, history, entities and organizations, sustainable development..
BBA (Bachelor of Business Administration)
Hogeschool Zeeland - Holland
2001 - 2003
Bachelor of Business Administration
Economics
Trade
Sales
Finance
Law
Marketing
European Universities Exchange Program (Erasmus)
Institut Supérieur du Commerce de Paris - France
ene 2001 - jun 2001
Part of Graduate in International Business (GEI) 

Graduate in International Business (GEI)
Universitat de Barcelona
sep 1998 - jun 2001
Economics
International Trade
Sales
International Finances
Law
Marketing
Languages
Idiomas
Catalan - Mother tongue
Spanish - Mother tongue
English - Mother tongue
French - Advanced
Portuguese - Mid-level
German - Basic
Italian - Basic