Marketing lead, performance lead, marketing manager

Creation and management of the Media Trading Team from scratch. Time planning. Prioritization and distribution of tasks based on objectives and capabilities of each team member. Supervision. Resolution of doubts. Press releases. Interdepartmental meetings for projects. Presentation of results to the company. Management of International Projects (+36 countries). Control of huge budgets and responsibilities.

Promotional Campaigns for different retailers: IKEA, H&M, Carrefour, Orange, Bauhaus, Jardiland, Conforama, El Corte Inglés, Aldi, Fnac, Unilever and son on.

National and International Campaigns (+36 countries). 


TRAFFIC ACQUISITION AND CRO:

Programmatic (DSP: DBM, Placebo, Smadex, Appreciate, Mediasmart). Omnichannel. Drive to store. CPIV. Uplift.

SEO & SEM (Search, GDN, Remarketing, Universals).

Social Media Ads: Facebook, Twitter, Instagram, Linkedin, Youtube. 

Affiliation and Partners.

Drive to store campaigns: Omnichannel. Geotargeting. (ROPO). CPIV. 

All type of campaings: CPA, CPI, CPC, CPM, CPV, CPIV. A/B Testings. CRO.

Creativities and copies.


TRAFFIC MONETIZATION:

Development of new products. 

Data monetization. 

SSP. Adsense. DFP and ADX. Programmatic and Direct Sales. Web analysis and optimization. 

Meetings and Negotiations.

Automated Dashboards.


APP:

APP Installs Campaigns, Android and IOS, to get more people to download our APP Tiendeo.

ASO

Analysis of traffic. Conversion. Quality. ROI and Loyalty. Improvements in design and new functionalities. (https://www.youtube.com/watch?v=luTEG8ZwzhQ). 


BUSINESS ANALYSIS AND PROPOSALS:

Support in the capture and monitoring of B2B accounts. Analysis of accounts, preparation of proposals and meetings with clients or potential clients. Digital Product Developement.

Trainings to the sales team and customer success.


OTHERS: 

Web Analytics. A/B Testing. Landing Pages and DeepLinking. Benchmark. UX. CRM. Dashboards and KPI'S. 

- Inbound Marketing Strategy

- Content Marketing Strategy and Creation

- Social Media Marketing (Facebook, Instagram, Pinterest, Linkedin)

- Web design

- PPC Campaigs 

- Social Media Ads

- Marketing Plans

- Trainnings

Execution of the Digital Marketing Plan.

+50K budget per month for SEM & Performance campaigns. 

Management of Emagister and Lectiva Accounts. Adwords Campaings in Google and Bing. 

National (Spain) and Internacional Campaigns (Italy and Latin America). 

Management of large Accounts. Design of Strategies. Design the Account Structure. 

Creation and Optimization Campaigns. Control and Analysis of Results. Search, Display and 

Partners. Deals, negotiations and management.

Inbound Call Center: Lead nurturing. Create a team from scratch.

Pricing

Remarketing.

Test A/B of Landing Pages. 

Market Research.

Analysis of Multichannel results. ROI. (SEM-Email Marketing-Call Center). Dashboards and KPI's. 

Development of Marketing Plan both offline and online to all countries (Spain, Italy, France, UK, Germany, USA, Latin America and India). 

- CPC Campaings: SEM (Search, Display, Content) & Criteo. Display.  

- CPL Campaings: Creation of affiliation campaigns. Analysis of affiliates. Negotiation of CPL. --.Content Decisions. Design strategies and campaign tracking.

- Proposals to improve the various processes (cycle user, service centers, etc.). Email Marketing, CRM and advice to call center.

- Web analytics. 

- Consulting projects to clients: user behavior, customer loyalty, acquisition, increased visits, visibility, conversion, e-commerce and so on...