Marketing communications, digital media

Online, SEO and content strategy
•	Reorganize the entire page www.coolgirlsclub.co.uk including content, meta tags, meta descriptions, keywords strategy, HTML script errors.
•	Augmented the number of unique visits to a minimum of 500 unique / month, increased the number of links and the site authority number.
•	Fix more than 600 URL errors, thus increasing the number of links and the DA.
Develop content strategy: free content published on all social networks of the association, pages with very high engagement.
•	Position the page on the first page of Google.com , position zero, with the keyword’s life coach London and life coach UK through  unique visits, site backlinks, advertising, high quality content, social traffic - traffic generated through social networks, registration with directors, number of searches by brand name, use question and answer in pages like Quora, give an alt attribute to all photos, videos and tables or infographics
SEO on page
•	Write SEO friendly content
•	Write longer articles, very well documented of 1200 words because it has been shown that this content is more valuable as a source and considered more valuable by Google
Manage social networks and social media content: Facebook (513 followers), LinkedIN (2000 followers) and Instagram (500 followers vs 1900 followers), open a new channel on YouTube, 100 followers in a month.
•	I have made a calendar of blog posts, a weekly rubric called Chloe’s weekly advice and a monthly Ask Chloe (here I answered questions from users). It was published in accordance with the schedule of each social network and at least 3 times per week in each network.
Advertising
•	Ads campaigns on Facebook news and Instagram, niche campaigns meant to find 1000 people interested in paying for life coaching events, launch events etc.
•	Google campaigns that have acquired a good click through rate (1%) and a healthy quality score (45). Campaigns made to increase the number of members in Cool Girls Club so that later we can transform them into clients.
•	Achieved 200 newsletter subscriptions, had 300 unique visitors on the webinars page, and increase the organic search by CGC and thus raise the Domain Authority
Public Relations: 
•	Realize and publish a free study regarding the use of life coaching services withing women with medium-high income. The study was released to mass media and published in over 100 online platforms. 
•	Realize several others press releases (published on more than 150 online platforms), articles, secure invitations to events as prime speaker for the founder. 
•	Realize a barter contract with a PR agency in value of 6000 Euro 
Sponsorship/Partnership Strategy:
•	Sign a sponsorship contract of 7000 Euros for the event “Mexican Adventure Trip”.
•	This event has as a partner the renowned Marie Claire UK magazine.
•	The event benefits from the support of famous Mexican journalists such as Carmen Aristegui as well as various London influencers. 
•	The event was launched at a press conference in December 2019 
Events: Organize life coaching events with the participation of public and mass-media sponsored by The Body Shop brand. The events counted with various famous speaker as well as influencers, women in business that we admire.

Public Relations & Social Media Sr. Strategist			                             
Advertising - promotion of both, the new book, and the brand of #POSITIVEstress on social media. 
•	Publish the new book #POSITIVEstress on social media.
•	Google adds with a click through rate equivalent to 1% and a healthy quality score. 
•	 Advertising on Facebook news and Instagram stories
   
Development of the digital marketing strategy: Website, Social media, Content, SEO, Graphics.
      Manage social networks: Instagram and LinkedIn in particular
•	Development of the online strategy: networks and website. Content, SEO, Graphics.
•	Manage the realization of the web https://analombard.com (content, images, format, WordPress elements, SEO);
•	Perform specific SEO for WordPress
•	Management of social networks: Instagram and Linkedin (Instagram grows to 1500 followers from 300 in 5 months)
•	Development of all content.
PR plan (including, but not limited to promoting the new book)
•	Propose Ana Lombard as a representative specialist for the wellness and health segment (interviews with bloggers, radios -Radio Catalunya, magazines - Woman by Madame Figaro; Women’s Health etc.)
•	Build a network of such as journalists, influencers, partners, PR agencies and potential sponsors.

•	Putting together all strategy for different phases of development (including branding, monetization strategy, marketing, investor’s pitch).
•	 Development of the operational marketing plan for a new social network, designed to improve the level of education within the middle class.
•	Creation of the brand Iaim;

•	Manage clients’ advertising major accounts as well as marketing, social media, sales and product development projects.
Communication Strategy: 
•	Manage public relations and communication strategies for multinational brands such as: Bombardier Transportation (railway material producer), Hansgrohe, Ideal Standard and Duravit (multinational luxury sanitary ware) AFI Europe (Israel investor shopping centres).
Branding
•	Realize an extension of the brand manual for Bombardier Transportation
•	Realize a Brand Manual for CBC Romania. 
Content Management and digital marketing
•	Management and content creation of the entire Cushman & Wakefield portal
•	Google adds campaigns in order to increase the real estate transactions. 
•	Social media management (Facebook) for Vitantis Shopping Center, 30,000 followers in 3 months
•	Facebook adds campaigns sales and promotions. 
•	Carry out campaigns with influencers for Carrefour
•	Hold events with influencers "Tweet Blog Meet" for Aqua Bucovina.
Events and Press conferences
•	PR Launch of innovative products (Bombardier Hybrid Locomotive); PR launch of companies: Cushman & Wakefield , PR Launch of new projects - Spanish companies such as Graells & LLonch 
•	Public relations campaigns for companies and the product. Develop procedures for PR events, press conferences, PR Stunt, internal communication, communication with partners and potential investors. Implement all procedures with large companies such as Cushman & Wakefield, Bombardier Transportation, IT&S, Duravit, Vitantis Shopping Center.
•	Coordinate the presence of brands in major international fairs such as InnoTrans Berlin. Manage delegations of journalists at fairs and exhibitions. 
•	Develop an extensive network of international journalists and editors particularly France, Germany and Spain; work with several PR and Advertising agency from all over Europe. 
Advertising campaigns
•	Major advertising campaign for private clinic including OOH, TV, Radio and Indoor Advertising 
•	Project advertising for Cushman & Wakefield
•	Radio advertising for Wavel Chocolate Poland
•	Radio, TV, Digital advertising for Vitantis Shopping Center’events

•	Press releases, articles, Press Conference, media relations and barter with media. Launch the event and exhibition. 
•	Successfully promote an event that generated incomes of over 50,000 Euros.

Coordinate all public relations & communication activities at group level.
•	 Preparation of the company's first integrated communication strategy.
•	 Promotion of the antivirus brand on the European Market through PR Campaigns, articles and contacts with Influencers. 
•	 Development and implementation of co-op promotions and design of new PR events with prestigious brands such as SAP
•	 Integrated public relations and brand communication campaigns (including press conferences, product launches, corporate social responsibility, internal communication, international conferences for the software and services industry, training for company employees).

•	In charge of developing interactive campaigns, defining strategies, new project development, internal communication; Public relations; BTL events.

Master in Business Administration

law abd international relations, economia