Marketing and sales manager
Kem*** ***** (XX años)
Marketing General Manager en Komatsu
Prifysgol Cymru University of Wales
Residente fuera de España
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Experiencia
Marketing General Manager
Komatsu
feb 2019
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ene 2021
Developing the marketing strategy for the company in line with company objectives and achieve min. 15% market share. Execute business development activities and manage regional marketing plan for 4 countries such as Turkey, Azerbaijan, Georgia and Qatar. Work with country sales managers to define target customers and assist building a strategy to acquire the business growth. By using CRM, manage and improve sales processes and design significant upside opportunity strategies for the market. Managing and planning the company’s marketing budget (750k € annually) and keeping cost in control. Improve product market share by working with sales department to develop product sales strategies. Reporting on marketing, campaign and brand measurements to demonstrate contribution and return-on-investment. Perform market analysis including sales history, forecasted opportunity and market share to establish desired growth positioning and support to increase sales volume.
Product Marketing Manager
Komatsu
jul 2016
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feb 2019
Analysing sales history, forecasted opportunity and product market share to understand current market position and establish desired growth positioning. Especially for the big mining project, understand the field of customer needs and make a recommendation of solution by using OFR (Optimum Fleet Recommendation) Manage product promotional activities, product training and marketing direction to field sales and other strategic channels. Participate in and provide support to sales and marketing team for tradeshows, demo events and open house events including marketing material and product training. Bring new products such as; PC390LC-8M0, GD535-5… etc to market by analysing proposed product requirements and product developments; preparing return-on-investment analyses.
Product Specialist
Komatsu (Temsa)
abr 2014
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jul 2016
Temsa Construction Equipment is the main distributor of Komatsu in Turkey. Give trainings, provide coaching and professional development to sales team in order to enhance their product knowledge. Prepare and maintain product comparison database for technical configuration competitor pricing, historical market share. Provide source data for product line communications by defining product marketing communication objectives. Analyse different jobsites to be able selecting the proper machines for the different applications and train the sales team in such selections. Through intensive communication with sales team and customers, determine market needs and desires related to Komatsu.
Technical Trainer
Volvo CE (Ascendum)
ago 2012
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abr 2014
VOLVO Construction Equipment (Volvo CE) is one of the biggest construction equipment company in the world. Organize, develop and plan all technical and sales trainings for all dealers, technicians, branches and customers. Conduct and lead the main trainings such as; Hydraulic Systems, Electric Systems, Product Marketing, Vcads Pro Techtool. Attended Volvo Masters HUB EAST Final in Dubai as a team leader and winner team of the Hub East Final. Manage the new user licensing process in VDN for Learning Management System (LMS, E-learning) and being contact person for everybody in the system that is around 140 users including all technicians and engineers. Coordinate and deliver training programs and workshops using various delivery methods including classroom and web-based.
Product Manager
UZER Makina
jun 2010
-
jul 2012
Uzer Makina is a global manufacturer company for Hydraulic-Mechanic Presses, Tire Molds and Container Mechanism. Work closely with all departments and engineers to ensure all product and system requirements are taken into account from initial product conception to the finished result. Accessing new processes, installing new equipment, doing quality checks, providing technical support, meeting project deadlines, analysing data, charts and graphs and analysing operational issues. Improve manufacturing efficiency by analysing and planning work flow, space requirements and equipment lay out. Organise plant start-up and shut-down schedules to ensure minimum loss of production time and profits.
Formación
MBA (Marketing)
Prifysgol Cymru University of Wales
sep 2009
-
jul 2010
MBA (Marketing)
BSc Mechanical Engineering
Zonguldak Karaelmas University
sep 2003
-
jun 2007
BSc Mechanical Engineering
Idiomas
Turkish - Native
English - Fluent
Spanish - İntermediate
German - Basic
Otros datos
Certificates
Additional Certificate KOMATSU – Sales & Product Knowledge Komatsu – Dubai July 2019 KOMATSU – Sales Training; Quarry Komatsu – Thailand March 2018 KOMATSU – OFR (Expert) Komatsu Tokyo – JAPAN August 2017 KOMATSU – OFR (Beginner) Komatsu Tokyo – JAPAN August 2016 Management Trainee Program Sabancı University, ISTANBUL May 2015 VOLVO – Masters Competition Volvo, DUBAI (Winner) February 2014 VOLVO – Electric Systems Volvo, DUBAI April 2013 VOLVO – Hydraulic Systems Volvo, DUBAI April 2013
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