Marketing and sales manager

Kem*** ***** (XX años)
Marketing General Manager en Komatsu
Prifysgol Cymru University of Wales
Residente fuera de España
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Experiencia
Marketing General Manager
Komatsu
feb 2019 - ene 2021
	Developing the marketing strategy for the company in line with company objectives and achieve min. 15% market share.
	Execute business development activities and manage regional marketing plan for 4 countries such as Turkey, Azerbaijan, Georgia and Qatar.
	Work with country sales managers to define target customers and assist building a strategy to acquire the business growth.
	By using CRM, manage and improve sales processes and design significant upside opportunity strategies for the market.
	Managing and planning the company’s marketing budget (750k € annually) and keeping cost in control.
	Improve product market share by working with sales department to develop product sales strategies.
	Reporting on marketing, campaign and brand measurements to demonstrate contribution and return-on-investment.
	Perform market analysis including sales history, forecasted opportunity and market share to establish desired growth positioning and support to increase sales volume.
Product Marketing Manager
Komatsu
jul 2016 - feb 2019
	Analysing sales history, forecasted opportunity and product market share to understand current market position and establish desired growth positioning.
	Especially for the big mining project, understand the field of customer needs and make a recommendation of solution by using OFR (Optimum Fleet Recommendation)
	Manage product promotional activities, product training and marketing direction to field sales and other strategic channels.
	Participate in and provide support to sales and marketing team for tradeshows, demo events and open house events including marketing material and product training.
	Bring new products such as; PC390LC-8M0, GD535-5… etc to market by analysing proposed product requirements and product developments; preparing return-on-investment analyses.
Product Specialist
Komatsu (Temsa)
abr 2014 - jul 2016
Temsa Construction Equipment is the main distributor of Komatsu in Turkey. 
	Give trainings, provide coaching and professional development to sales team in order to enhance their product knowledge.
	Prepare and maintain product comparison database for technical configuration competitor pricing, historical market share.
	Provide source data for product line communications by defining product marketing communication objectives.
	Analyse different jobsites to be able selecting the proper machines for the different applications and train the sales team in such selections.
	Through intensive communication with sales team and customers, determine market needs and desires related to Komatsu.
Technical Trainer
Volvo CE (Ascendum)
ago 2012 - abr 2014
VOLVO Construction Equipment (Volvo CE) is one of the biggest construction equipment company in the world.
	Organize, develop and plan all technical and sales trainings for all dealers, technicians, branches and customers.
	Conduct and lead the main trainings such as; Hydraulic Systems, Electric Systems, Product Marketing, Vcads Pro Techtool.
	Attended Volvo Masters HUB EAST Final in Dubai as a team leader and winner team of the Hub East Final.
	Manage the new user licensing process in VDN for Learning Management System (LMS, E-learning) and being contact person for everybody in the system that is around 140 users including all technicians and engineers.
	Coordinate and deliver training programs and workshops using various delivery methods including classroom and web-based.

Product Manager
UZER Makina
jun 2010 - jul 2012
Uzer Makina is a global manufacturer company for Hydraulic-Mechanic Presses, Tire Molds  and Container Mechanism.
	Work closely with all departments and engineers to ensure all product and system requirements are taken into account from initial product conception to the finished result. 
	Accessing new processes, installing new equipment, doing quality checks, providing technical support, meeting project deadlines, analysing data, charts and graphs and analysing operational issues.
	Improve manufacturing efficiency by analysing and planning work flow, space requirements and equipment lay out.
	Organise plant start-up and shut-down schedules to ensure minimum loss of production time and profits.
Formación
MBA (Marketing)
Prifysgol Cymru University of Wales
sep 2009 - jul 2010
MBA (Marketing)
BSc Mechanical Engineering
Zonguldak Karaelmas University
sep 2003 - jun 2007
BSc Mechanical Engineering
Idiomas
Turkish - Native
English - Fluent
Spanish - İntermediate
German - Basic
Otros datos
Certificates
Additional Certificate										
	KOMATSU – Sales & Product Knowledge		Komatsu – Dubai				July 2019
	KOMATSU – Sales Training; Quarry 		Komatsu – Thailand			March 2018
	KOMATSU – OFR (Expert)				Komatsu Tokyo – JAPAN			August 2017
	KOMATSU – OFR (Beginner)			Komatsu Tokyo – JAPAN			August 2016
	Management Trainee Program			Sabancı University, ISTANBUL 		May 2015 
	VOLVO – Masters Competition	   		Volvo, DUBAI (Winner)			February 2014
	VOLVO – Electric Systems		   		Volvo, DUBAI				April 2013
	VOLVO – Hydraulic Systems	   		Volvo, DUBAI				April 2013