Country manager, managing director, commercial director

•	In charge of all operations in the Region (Sales, Marketing, E-Commerce, Revenue, Finance, HR, PR&Social)
•	Define, decide and implement the strategy in the Region in line with the global vision of the corporation in EMEA 
•	Report to VP EMEA, member of EMEA Senior Leadership Team

•	Leading all Sales, Marketing and E-Commerce operations in the Eurozone region, as well as dotted line with Revenue Management and PR departments
•	Reporting to VP Eurozone and member of EMEA Senior Leadership Team
•	Achieving a Revenue/year of 150Mio$ with a premium net per diem of 150$, and managing a total budget of 20Mio€
•	Define, decide, implement and execute the commercial and distribution strategies for the Eurozone markets in line with the global vision of the Company 
•	Champion the implantation of a new sales model (Royal Way of Selling and salesforce.com) in the Region
•	Develop existing and new distribution channels in the Region (OTA, Networks, Consortias, TO, onboard sales, MICE, partnerships, Direct), with objectives of growth, profitability and return on investment
•	Build and implement a new digital strategy to grow direct business to new records in the Region
•	Reduce acquisition costs optimizing the trade commission models, as well as costs structures (G&A and S&M) 
•	Champion the growth of pre-cruise Non-ticket sales (Onboard Revenue) to increase profitability of the Region 
•	Participate in international meetings to develop new products, new comercial models and new distribution strategies 
•	Lead a team of 50 sales people across the countries, supervising 4 country managers with their respective structures 
•	Main voice for the 3 brands with journalists and Travel industry
•	Currently participating in the international restructure of operations in EMEA markets and preparing return to service

	Key words: Leadership, Growth, Retail, Direct, Onboard Revenue, Acquisition cost, Talent and People

	Achievements:
•	Achieving volumen tracks in a competitive and increased capacity environments
•	Improving Eurozone profitability (+30% APD in 3 years)
•	Germany Recovery Plan (+100% growth Europe products)
•	Strategic plan Direct channel (+2pts in GTR share)
•	Structure efficiencies (-2 Mio€ costs in G&A)
•	Acquisition cost reduced by 3pts in 2019
•	EMEA Celebrity Champion Award 2019

- Participating in the launch of the Spanish office in 2006, setting up a new sales team and sales model dedicated to B2B distribution  
- Managing the new French office since 2012, with a small but efficient model

	Achievements:
- Spain: x5 turnover in 5 years reaching 20% market share in 2012 (starting from 5% in 2006)
- France: unaided brand awareness from 6% (2012) to 36% (2018) thanks to PR coverage (Saint Nazaire) 
- Employee of the Year Royal Caribbean Group - Sales 2009 

- Responsible for the National Accounts sales department 
- Member of the senior leadership team
- Reporting to General Manager Spain and VP Sales Europe
- Define, implement and execute the sales strategies in alignement with the Group best practices 
- Managing a team of 60 sales people with a turnover of 41 Mio€ in 2005	

	 Achievements:
		in 5 years, Lyreco became the number 1 reference in the market for the main Spanish companies
		Developing the turnover of the division from 15 Mio€ in 2001 to 41 Mio€ in 2005
	  New customers wins: Banco Santander, Endesa, Repsol, Deutsche Bank, Generalitat Catalunya, Ford, Accor