Category manager / key account manager

P&L management and accountability over ca. 75M € Revenues
Leading 4 Direct reports and 3 cross-functional team members
Develop and Execute Sales Strategy to achieve business target
Identify market opportunities to maximize brand potential & increase revenues
Foster retailers’ relationships and build confidence as a trusted partner
Lead and collaborate with  cross-functional departments to achieve business objectives and influence the shape of the marketplace 
Main achievements: 
Delivered Sustainable & Profitable growth (+10%CAGR)
Elevated consumer & Omni channel experience in Forum, by developing new concept stores (Megapark, Vitoria) and omnichannel business
Created & Led a Visual Merchandising team to elevate main stores and increase sales (12 doors/50% Business) 
Increased operational efficiency by verticalizing Trendico buying group and implementing Shipments centralization in the 3 Retailers

Develop Account Business Plans & Execute Pre, In and Post Season Activities
Create and manage seasonal forecast in all accounts and categories
KPI’s Tracking and Analysis, Development of scorecards, Seasonal analysis, Stock reports 
Identify potential opportunities and risks and develop actionable recommendations

Define Strategic priorities for Madrid Marketplace and execute them in partnership with Key Stakeholders (Categories, Finance, Marketing, Retail departments)
Assessment of current retail spaces situation & new projects/openings pipeline definition
City Mapping: Update key destinations/ Consumer Hot Spots

Develop Account Business Plan & Execute Pre, In and Post Season Activities 
Create & manage forecast against plan dimensions 
KPI’s Tracking, Development of scorecards, Seasonal analysis, Stock reports 
Identify potential opportunities and risks and develop actionable recommendations

Design, Implement & coordinate Marketing plans for Raid, Baygon & Autan
Define price strategy, product plans, advertising campaigns & promotions
Analyze qualitative and quantitative market researches and control budgets

Coordinate and manage new product implementation in strategic retailers
Design product placement in retailer shelves
Develop sales argumentations for Sales & Merchandising material for each channel

Responsible for repellents marketing plan in Mass Market and Pharmacies
Launch of new products, Advertising, Promotion, Prices and Public Relations
Follow-up and control of Autan’s distributor at the pharmacy channel

Coordinate, Calculate Taxes Payments for the company
Account analysis, Forecast and Control of company expenses
Reporting, Develop and Presentation of year end accounts to local authorities

Responsible for bank accounts & Vendor’s payments (Local & International)
Intercompany accounts reconciliation, Exchange rates
Negotiate loans conditions with local banks