Advertising, marketing, project management

Client Renault & Dacia
360 coordination of the brands in Eurasia region (Bulgaria, Romania, Turkey, Russia , Ukraine) with local agencies
Brand guardian: ensuring implementation/ adaptation of central materials and respect of advertising guidelines 
Supervision of local campaign development to meet central brand ambition and ensure strategic and creative consistency
Constant monitoring and best practice sharing within the network
Coordinating campaigns budgets, usage rights, invoicing/ PO process 

Client IBM 
Digital campaigns coordination in EMEA (Europe, Middle East & Africa) with local markets and reporting to the worldwide headquarter in New York 
Monitored campaigns execution & implementation, reporting & tracking performance as per KPIs
Collaborated with international media publishers and media buying 
Managed the financial process & invoice/ PO approvals and follow up through payment 

Campaign guidance to Business Partners in  marketing activities developed in Nordic countries
Reviewed and managed KPIs and  marketing budget according to ROI, performance & leads generation
Checked compliance with IBM brand guidelines 
Leads management with Business Partners who have received marketing support or funding

Sales Operations Coordinator 
Part of Sales & Marketing team, offered support in selling & marketing a customized set of services/products to HP partners 
Managed on-line catalogues & pricing,  publication of new content on portals / web pages, reviewed leads progression & conversion
 
Team Leader - Hewlett Packard, Bucharest, Romania (January 2010 – April 2011)  
Coordinator and Subject Matter Expert ( team of 8-10 people)  on internal processes & tools, point of escalation
Contributed to the Account Management team operational stability, efficiency and increasing performance, developed collaboration & tasks transfer to India back-office

Customer Service Representative - Hewlett Packard, Bucharest, Romania (March 2008 – January 2010)
Account management for a portfolio of B2B clients (~ 40)  from Europe, remote coordination with worldwide functions & organizations
Worked closely with Sales & Marketing to support the accuracy of content on portals, websites & on-line catalogues, email campaigns, newsletters

Prepared promotional/presentation materials, briefs, advertisements, wrote articles on various topics for local publications; website maintenance, relationship with suppliers and clients 

Master’s Degree

Bachelor’s Degree