SENIOR PRODUCT MARKETING MANAGER (M/F/D)

About this role.
Join our dynamic team as Senior Product Marketing Manager (m/f/d) in the Central Commercial Team, where your role will be pivotal in shaping our sales strategy and materials to drive effective pitches to brands.
Responsibilities.
Develop an in-depth understanding of the market, target audience, and industry trends.
Define and articulate unique selling propositions and differentiators for our products.
Craft compelling messaging that effectively communicates the value proposition to our audience.
Write strategic sales content about GSG position and key differentiators.
Develop compelling positioning collateral and materials that articulate the value of GSG for different advertiser types.
Execute best-in-class written case studies delivering a clear positioning narrative.
Develop comprehensive collateral that supports the sales process, working closely with Marketing & Design teams to create visually appealing and impactful materials.(e.
., sales deck, positioning deck, client re-engagement deck.) Provide the Commercial team with training content and collateral to enhance their product knowledge and sales effectiveness, in collaboration with the Learning & Development Specialist/Coordinator and B2B Marketing team.
Initiatives.
Translate the new company vision into a commercial application to enhance product positioning.
Assess the adoption and impact of GSG solutions, driving continuous improvement our GSG sales approach Support Learning & Development initiatives to ensure the Commercial team is equipped with the latest product knowledge and sales techniques.
Prepare strategies for main industry events and actively participate to showcase our products that will help our commercial team engage with existing or potential partners.
Interview advertisers (lost deals, advertiser churns) following a structured process to evaluate their decision process and criteria.
Lead the development and execution of a successful NPS (Net Promoter Score) campaign for advertisers to measure and improve customer satisfaction.
This person will get the chance to work closely with the different GSG departments especially Marketing & Design and People & Culture.
Your Profile.
Proven experience in sales consulting or high growth companies.
Experience in analytics to understand market dynamics and identify opportunities.
Demonstrated leadership experience with the ability to set a strategic vision for the product marketing function and guide the team toward overarching business goals Ability to bring innovative thinking to product positioning and messaging, ensuring the company stays ahead of industry trends.
Proficiency in presentation skills and comfort presenting to and communicating with senior leadership Strong relationship building, influencing and negotiation skills, strong collaboration across functions and mentoring skills Self-starter capable of delivering on goals with minimal supervision Our Benefits.
A culture that cherishes your individual and professional development An open-minded team that embraces new ideas, perspectives, and methodologies Flexible hybrid working scheme with the possibility of working from abroad for up to 6 weeks Cloud-based company 32 days of paid vacation + your birthday off (27 days for APAC region) Global and Local get-togethers Possibility of taking a sabbatical after 2 years in the company Access to training and self-development learning platforms with up to 2.
hours a week of your working hours Are you up for it? We’re looking forward to receiving your CV in English.
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