MANAGER COMMERCIALIZATION, CONSUMER ACQUISITION & ENGAGEMENT

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide.
Together with our customers, we're helping build a sustainable economy where everyone can prosper.
We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible.
Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary Manager Commercialization, Consumer Acquisition & Engagement Overview Mastercard's Services organization is a key growth engine, delivering innovative solutions that help our customers thrive.
By integrating proprietary data, cutting-edge technology, expert insights, and strategic expertise, Services plays a critical role in driving Mastercard's differentiation and business growth.
The Consumer Acquisition & Engagement (CA&E) team focuses on products and solutions that address dynamic market needs.
We are seeking a Regional Manager Commercialization lead Northern Europe to oversee sales enablement, go-to-market strategies and the commercialization of key CA&E services and platforms, including Marketing Services, Rewards, Offers, and Personalization.
This role acts as a vital conduit between Product and Services Business Leads/ Account Managers, crafting scalable sales strategies, business models, and segment narratives that drive customer value and Mastercard's revenue growth.
Reporting into the Regional CA&E Product Lead, the Manager will ensure the enablement of our key stakeholders to deliver and accelerate CA&E revenue.
Key Responsibilities • Drive Growth.
Lead the expansion of the CA&E business across Europe and specifically Northern Europe division by aligning sales strategies with customer and market needs.
• Tailored Product Narratives.
Customize product messaging for diverse customer segments.
• Sales Support.
Contribute to key client JVIs and RFPs.
• Scalable GTM Strategies.
Create 1.
strategies to expand the reach and relevance of existing products.
• Sales Plays.
Partner with Product Management and Sales Teams to design and execute impactful sales disciplines.
• Innovative Constructs.
Develop and execute creative go-to-market frameworks, including Cash Conversion, Pay-for-Performance (P4P), and Conversion Assurance models.
• Customer Engagement.
Work closely with Sales to understand and embed customer needs into solutions, meeting directly with clients when necessary.
• Enablement Materials.
Collaborate with Marketing to produce compelling sales tools and resources.
• Market Intelligence.
Analyze and understand competing solutions and market trends to position Mastercard's offerings effectively.
About You • Proven experience as a sales or client services leader with a demonstrated ability to drive growth.
• Strong business acumen and a track record of delivering innovative, customer-centric solutions.
• Extensive experience launching and scaling products in dynamic markets.
• Consultative mindset with the ability to craft compelling, customer-tailored narratives.
• Skilled in influencing and motivating teams, with a vision for unifying sales stakeholders around strategic goals.
• Expertise in developing go-to-market strategies and sales enablement plans.
• Recognized as a senior subject matter expert capable of navigating complex deals and engaging with executive-level clients.
• Deep understanding of consumer, industry, and market trends.
• Creative problem solver with the ability to generate “out of the box” solutions and build alignment across diverse teams.
• Growth-oriented and adaptable, thriving in fast-paced, rapidly evolving environments.
• International and matrixed organizational experience is highly desirable.
• Exceptional networking, communication, and storytelling skills, with a strong focus on results and urgency.
Corporate Security Responsibility All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must.
Abide by Mastercard's security policies and practices; Ensure the confidentiality and integrity of the information being accessed; Report any suspected information security violation or breach, and Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.