HEAD OF CRM - REGULATED MARKETS
Descripción de la oferta de empleo
Tasks
Own and evolve the regulated CRM strategy across key European and American markets, balancing compliance with commercial growth.
Drive lifecycle campaign performance across diverse jurisdictions, ensuring tailored player experiences that meet both local regulations and player expectations.
Ensure 100% alignment with national regulations and licensing conditions, including communication limitations, promotional rules, and responsible gaming.
Be a key stakeholder in lifecycle planning across acquisition, onboarding, engagement, churn prevention, and reactivation with a focus on increasing LTV and retention.
Establish and contribute to scalable CRM workflows, automation practices, and audit-proof documentation to ensure precision, efficiency, and clarity across teams.
Partner with Legal, Compliance, Product, Data, and Brand teams to create CRM initiatives that are not just compliant, but market-leading.
Shape the direction and growth of regional CRM teams, ensuring high standards, strong ownership, and a performance-oriented culture.
Requirements
CRM Seniority: 5+ years in CRM with senior leadership responsibility, ideally across regulated verticals (iGaming, fintech, etc.) and multiple international markets.
Strong working knowledge of CRM compliance requirements in both European markets (e.g., Sweden, Denmark, Spain, Italy) and American markets (e.g., Ontario, New Jersey, Colombia, etc.).
Ability to adapt strategies across very different regulatory environments while maintaining operational consistency.
Comfortable setting the vision, but also willing to dive into the operational detail when needed.
Excellent collaboration skills with the ability to align multiple teams across legal, brand, commercial, and tech.
A natural leader who builds trust, fosters accountability, and knows how to scale teams for success.
Detalles de la oferta
- Triskel Consulting
- 22/07/2025
- 04/01/2026
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