DATABASE STRATEGY MANAGER

We're Celonis, the global leader in Process Mining technology and one of the world's fastest-growing SaaS firms.
We believe there is a massive opportunity to unlock productivity by placing data and intelligence at the core of business processes - and for that, we need you to join us.
The Team.
You will join a global and collaborative team, responsible for planning, executing, and optimizing Celonis' external email campaigns end to end.
This team plays a critical role in engaging our audience, accelerating pipeline, driving customer journeys, and delivering impactful messaging at scale.
We own all aspects of email marketing, including campaign strategy, content co-creation, audience segmentation, performance analysis, and automation—leveraging our CRM data and A/B tests to continuously enhance engagement and conversion.
The Database Strategy Manager will be responsible for building and executing the growth strategy of the Celonis Marketing Database.
As part of this strategy, you will oversee database governance and enrichment.
Key responsibilities.
Database Growth Strategy.
Develop, implement, and own a comprehensive strategy for the continuous growth and expansion of Celonis's marketing database, aligned with global marketing and sales objectives.
Data Sourcing & Acquisition.
Identify, evaluate, and manage new data sources and acquisition channels (e.
., third-party data providers, intent data, new lead generation mechanisms) to enrich and expand our contact and account profiles.
Database Governance.
Establish and enforce robust data governance policies, standards, and procedures to ensure data accuracy, consistency, completeness, and compliance (e.
., GDPR, CCPA).
Data Enrichment & Hygiene.
Oversee ongoing data enrichment initiatives, leveraging internal and external tools and services to enhance the depth and breadth of our prospect and customer data.
Work with CRM team to drive data cleansing and deduplication efforts to maintain a healthy and efficient database.
Segmentation Strategy.
Collaborate with marketing and sales teams to define and refine database segmentation strategies that enable highly targeted campaigns and personalized outreach.
Performance Measurement.
Collaborate with the Analytics&Insights team on defining key performance indicators (KPIs) for database health and growth.
Regularly report on database trends, growth metrics, and the impact of database initiatives on marketing and sales pipeline.
Technology & Tools.
Evaluate and recommend new technologies and tools to support database growth, governance, and enrichment efforts.
Work closely with the Martech Stack and CRM teams for integration and implementation.
Cross-functional Collaboration.
Partner closely with Marketing Operations, Demand Generation, Sales Operations, Sales Development, and IT teams to ensure data flow, system integration, and alignment on data strategy.
Compliance.
Ensure all database activities comply with relevant data privacy regulations and internal company policies.
Required Skills.
5+ years of experience in marketing operations, database management, sales operations, or a strategic role focused on data.
Proven experience in developing and executing data growth strategies within a B2B environment.
Strong understanding of marketing and sales funnels and how database quality impacts pipeline generation.
Experience working with Sales teams and Sales operations teams implementing and improving funnel processes Hands-on experience with Salesforce CRM and experience with Marketing Automation Platforms is a plus  (e.
., Pardot, HubSpot, Marketo).
Experience with data enrichment, cleansing, and governance tools/platforms.
Experience with Clay is a plus.
Analytical mindset with the ability to translate data insights into actionable strategies.
Excellent project management skills and the ability to manage multiple initiatives simultaneously.
Strong communication and collaboration skills, with the ability to influence stakeholders across different teams.
Proficiency in Excel/Google Sheets for data analysis.
Familiarity with intent data platforms (e.
., 6sense, ZoomInfo, Demandbase).
Experience in a fast-paced, high-growth SaaS company.
Bachelor's degree in Marketing, Business, Data Science, or a related field.
What Celonis Can Offer You.
Pioneer Innovation.
Work with the leading, award-winning process mining technology, shaping the future of business.
Accelerate Your Growth.
Benefit from clear career paths, internal mobility, a dedicated learning program, and mentorship opportunities.
Receive Exceptional Benefits.
Including generous PTO, hybrid working options, company equity (RSUs), comprehensive benefits, extensive parental leave, dedicated volunteer days, and much more.
Prioritize Your Well-being.
Access to resources such as gym subsidies, counseling, and well-being programs.
Connect and Belong.
Find community and support through dedicated inclusion and belonging programs.
Make Meaningful Impact.
Be part of a company driven by strong values that guide everything we do.
Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future.
Collaborate Globally.
Join a dynamic, international team of talented individuals.
Empowered Environment.
Contribute your ideas in an open culture with autonomous teams.
About Us.
Celonis makes processes work for people, companies and the planet.
The Celonis Process Intelligence Platform uses industry-leading process mining and AI technology and augments it with business context to give customers a living digital twin of their business operation.
It’s system-agnostic and without bias, and provides everyone with a common language for understanding and improving businesses.
Celonis enables its customers to continuously realize significant value across the top, bottom, and green line.
Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.
Get familiar with the Celonis Process Intelligence Platform by watching this video.
Celonis Inclusion Statement.
At Celonis, we believe our people make us who we are and that “The Best Team Wins”.
We know that the best teams are made up of people who bring different perspectives to the table.
And when everyone feels included, able to speak up and knows their voice is heard - that's when creativity and innovation happen.
Your Privacy.
Any information you submit to Celonis as part of your application will be processed in accordance with Celonis’ Accessibility and Candidate Notices By submitting this application, you confirm that you agree to the storing and processing of your personal data by Celonis as described in our Privacy Notice for the Application and Hiring Process.
Please be aware of common job offer scams, impersonators and frauds.
Learn more here.