BRAND MANAGER - SCIENCE DIET

Relocation Assistance Offered Within Country #  - Tokyo, Tokyo-To, Japan Who We Are Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet.
Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!   Job Summary.
The Science Diet Brand Manager is responsible for the development and execution of brand plans, programs, and go-to-market activities to achieve the brand’s short and long term business objectives.
Responsible for leading the brand team in developing strategic priorities, IMC briefs, assessing critical issues, and recommending strategic and tactical solutions.
Monitor and analyze sales volumes, market trends, digital and promotional initiatives, and competitive activity.
Ensure consistent and effective brand messaging to the consumer and consistent consideration of retail environment specific needs/tactics.
What you will do.
Brand Strategy(30%) Develop, align and execute Brand Marketing plans Set KPIs to track performance and make recommendations to optimize when necessary Collaborate with CDO/Retail Marketing in tracking these metrics Go-to-Market & Integrated Marketing Communications (25%) Lead Brand team in new product launches, re-launches and updates Lead Marketing creative briefs for brand activation Lead development of customer long lead decks Retail & Sales Activation (15%) Develop sales materials for new & existing products.
Design and produce promotions and promotional materials to hand over to CDO for final field execution Attend regular sales meetings, inform them of key information and train on commercial components of new products Develop and lead brand presence at key Pet Shows Insights & Analytics (10%) Develop strong business and functional understanding of the pet category, our products and the competitive set.
Develop plans to address issues and opportunities Utilize key consumer & shopper insights of the category & market  Understand the Pet Shop & eCommerce retail environment, sales reps and field team needs to deliver strong promotional and marketing programs    Customer Engagement (10%) Attend Joint Business Planning (JBP) meetings with key customers; review current products, upcoming promotions, etc Commercial Planning and Monitoring (10%) Support annual Budget Planning process Active participation in the monthly CBP (Commercial Business Planning) process including ongoing monitoring and analysis on brand sales, volume, market share, promotional activities and competitive insights Recommend areas for brand improvement   Required Qualifications.
Bachelor degree required At least 5 years of brand management and/or customer marketing in consumer goods industry Native level Japanese and Business level English proficiencies.
Ability to lead cross-functional teams and clearly identify the tasks and resources required to move projects ahead Teamwork & collaboration – Works effectively with people in other departments, functions and regions Effective execution – Achieves results with speed and excellence Ability/potential to understand financial as well as business implications of programs and initiatives  Strengths in analytical skills to draw insightful conclusions from available data.
Strengths in leveraging key insights into action Outstanding project management and planning skills Knowledge, Adequate digital literacy, including a thorough understanding of Internet and software programs such as e-mail, Excel, PowerPoint and Word.
enthusiasm and assertiveness   Preferred Qualifications.
Master's Degree in Marketing, or Business Administration will be an advantage.
Travel Requirements.
Expected percentage of travel.
Up to 10%   Our Commitment to Sustainability With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact.
We are determined to position ourselves for further growth as we act on our Sustainability & Social Impact Strategy.
Our Commitment to Diversity, Equity & Inclusion Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.
Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Reasonable accommodation during the application process is available for persons with disabilities.
Please contact with the subject "Accommodation Request" should you require accommodation.
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