Social media strategist

Outline: 
I am responsible for leading the paid social & content strategy department at 1000heads in
Dubai working closely with the team in London for collaborative work.

Key Responsibilities:
• Lead on all paid social strategies across brands
• Key pitch team member on all RFP’s received
• Manage a community manager on GoPro Middle-east
• Manage all strategic and quarterly activation planning for GoPro Middle-East
• Manage paid social operations for Dubai Opera

Key achievements:
• Drove an increase in Dubai Opera ticket sales by implementing a robust paid strategy to underpin their always-on content
• Working closely with upper management to grow the paid media department at 1000heads Dubai

Outline: 
Oversaw the management of content and paid strategies as well as lead the GoPro Middle-East
account.

Key Responsibilities:
• Account lead on GoPro Middle-East, leading the advocacy program in the region
• Paid strategist on new business development
• Create always-on and campaign level paid and content strategies for brands like L’Oréal Middle-
East, Dubai Opera and Samsonite

Key achievements:
• Part of the pitch team that successfully won the L’Oréal Middle-East account with over 16 brands to manage
• Led a small team on a successful Facebook Hackathon challenge for L’Oréal Middle-East which was presented in front of major stakeholders

Outline: 
In charge of managing day to day communications with clients and ensure the smooth running
of all my accounts from an always-on perspective and at campaign level.

Key responsibilities:
• Handle all community management responsibilities on GoPro Middle-East working closely with their HQ offices in Munich and San Francisco
• Helped plan, execute, and optimize campaigns across social and digital in accordance with best practices for GoPro Middle-East and Microsoft Lumia.
• Helped grow the GoPro advocacy program in the Middle-East by recruiting brand ambassadors
• Helped launched the Dubai Comedy festival in the UAE, the first of its kind
• Supported on content strategy for Dubai Tourism social pages which spans 40 different
countries

Key achievements:
• Launched the GoPro advocacy program in the region and gained a total advocate reach of 1M
• Broke GoPro Middle-East’s record for quickest organic growth on both Facebook & Instagram
• Launched the social strategy for the first ever Dubai Comedy Festival headlined by Trevor Noah
and generated 360K ticket link clicks and reached 63.5M people

Outline: 
Responsible for creating all always-on content and managing day to day requests from clients as
well as streamlining all asset creation and paid media allocation.

Key Responsibilities:
• Manage all community management on key accounts
• Report on content performance at the end of evert month using tools such as Engagor and
Sprout Social
• Work closely with the media buying team for budget allocation and post promotion
• Communicated regularly and effectively with clients and acted as a central point of contact for
their operational and retainer based services, questions, comments and concerns.

Key achievements:
• Launched the successful Dubai Sports World campaign ‘All sports, All summer’ – creating short-form video content to drive bookings and generate footfall
• Supported on the live coverage strategy for the World Future Energy Summit held in Abu Dhabi In January 2015 – generating more than 100 pieces of content throughout the week on Facebook, Twitter, Instagram and LinkedIn doubling their engagement levels

• Major in Digital Production and Storytelling
• GPA 3.77 – Magna Cum Laude
• Dean’s List: Spring 2012, Fall 2012, Spring 2013 & Fall 2013