Social media manager

Car*** ***** (XX años)
Social Media Manager en Butragueno & Bottlander
London Metropolitan University
Madrid,
Madrid
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Experiencia
Social Media Manager
Butragueno & Bottlander
mar 2016 - abr 2018
Creation of Social Media strategies for the spanish branches of six brands:
-Ballantine's Whisky, Jameson Whiskey, Four Roses Bourbon (2016-2017)
-Chivas Regal, G.H. Mumm (since 2016)
-Seagram's Gin (since 2017)
Completed projects and milestone:
-Direction and planning of the social media strategy for Ballantine's True Music Festival.
-Social Media communication and planning of Seagram's New York Hotel at NH Collection Suecia.
-Several live coverages for events of the brands, including Ballantine's Boiler Room, Sounds of Ballantine's, Ballantine's We Sound, Jameson Notodofilmfest, etc.
Management of assets, teams of content creators and influencers
Creation and execution of social media campaigns accross different platforms.
Analysis of campaign results through different KPIs
Support to the marketing and off-trade teams.
Live events coverage
Community Manager
Multiplatform Content
feb 2016 - mar 2016
Client was a major international hotel chain
Content creation and management for B2B channels.
KPI analysis and report
Working on a 4 person team of community managers
Social Media Specialist
The Mood Project
feb 2015 - feb 2016
Project Management and Social Media Strategy development
Social Media statistics and KPI analysis
Content creation and management for blog, web, social media and corporate communications
Online Marketing
Facebook ads, Twitter Ads, Instagram advertising.
Public Relations with influencers and contact database management
Copywriting
Web analytics (Google Analytics) and Google Adwords management
Social Media Strategist + CM
Neolabels
jul 2013 - sep 2013
Management of social channels, contents and strategy, including Twitter, LinkedIn and Google+, of a multinational telco.
Identifying, monitoring and contacting influencers to enrich the contents of a blog.
Support of content departments.
Creation of weekly and monthly reports with KPIs and metrics.from website and social media channels (SocialBro, Google Analytics)
Live coverage of events.
Edition of monthly newsletters
Journalist/Social Media Manager
MSN
jun 2013 - jul 2014
Creation of content (articles, photo galleries, news)
Supporting content departments, viralizing news and blog posts from contributors and editors
Management of social channels, including Facebook, Pinterest, Instagram and Twitter.
Live coverage and monitoring of events.
Social channels metrics: SocialBro
Website metrics: Omminture
Journalist/Comnunity Manager
Neolabels
feb 2012 - jun 2013
Journalist and Community Manager for several accounts. Work developed in English and Spanish.

-Creation of content (blog posts, articles, press releases, photo galleries, news)
-Supporting content departments, viralizing news and blog posts
-Management of social channels, including Facebook, Pinterest, Instagram, Twitter, LinkedIn and Google+
-Identifying, monitoring and contacting influencers to enrich contents.
-Creation of weekly and monthly reports with KPIs website and social channels metrics (SocialBro, Google Analytics, Omminture).
-Live coverage and monitoring of events.
-Edition of monthly news bulletins.
Areas of expertise:
-Entertainment
-Technology
Full-time 
Formación
MA Digital Media
London Metropolitan University
2009 - 2010
Technical and theoretical formation about the digital media industry, web design and video edition.
Licenciado en Periodismo y Especialista en Comunicación integral
Universidad Francisco de Vitoria
2004 - 2009
Journalism Degree and Master in Compreehensive Communication
Idiomas
Español - Nativo
Inglés - Bilingüe