Redatora y curator de contenidos web y social media. estrategia digital

Most of my responsibilities can be grouped into the next categories:

1. The content: supporting the collection, managing and publishing of information in any form or medium optimizing it according to SEO. Developing content strategy aligned with short-term and long-term marketing targets. Liaising with content writers to ensure brand consistency.

2. The clients: Kick-offs and working sessions with current and new clients, determining the timing of the implementation for new projects, monitoring and developing main objectives and KPIs, including SWOT and online reputation. Being a consultant for the clients through the whole process in the strategic plan, understanding and optimizing the digital budget.

3. Coordination: streamlining the interdepartmental workflow, creating new opportunities for new products and departments, managing global budget and identifying tasks and hours needed.

4. Activation: including Content Management, Influencer campaigns and Paid Social. Developing content strategy aligned with short-term and long-term marketing targets, develop social media content and style, creating engaging content and Liaise with content writers and art designers to ensure brand consistency.

5. The team: By building a sense of group identity and getting people to believe that we share the same goals and values. Couching and supporting team members from our different international offices, prioritizing talent, sharing knowledge and experience, training in metrics, strategy, actional plans. To sum up, generating team spirit, motivating the productivity and excellence.

Clients: DUFRY, Succodimore, Mylan, hi! Real Estate, Heineken, Pernord and Ricard, Thermomix USA and Thermomix USA, The Style Outlets, Kaspersky Labs, Bodegas Muga and Discesur.

CLIENTS: Sony Mobile (Stage by Sony), GOOGLE, SOM Produce (Priscilla The Musical, Cabaret The Musical, Grease The Musical in Concert, Mago Pop), Miguel Bosé, BARTS (BLAM!), Athletic de Bilbao, Calzados, Victoria, VIDA festival.

Clients: La Querida Publicidad (Viloop, watchNmatch, Hipoges, The Maestros, IDEO), Film Symphony Orchestra, Está Pasando (Stage by Sony, Priscilla El Musical de SOM Produce).

Clients: Movistar (Spanish First mobile operator), Coca-Cola, Energizer, Santander Bank Football Sponsorship in LATAM, Seguros Pelayo, AECC, BBVA Financial Services.

Clients: Diageo, J&J, Panda, Disney, Nokia.

Sales Assistant at Onitsuka Tiger Flagship Store (15 months). Once I came back in Madrid I was offered to make career in the company in Spain. I refused this offer due to my new job position in GMR Marketing.

Clients: Avaya, Hitachi Data Systems, Energizer, Ing Car Lease, Fraikin, Renova, Kellogg´s, etc.

As a journalist, I was responsible for creating the plot lines and characters for the “La Guagua” show. Doble diez Canarias, Boomerang. Last Season.

Ciencias de la Comunicación.