Marketing/trade marketing manager

Marketing and Trade marketing manager

Participation in NPD processes of the Company
- Restarting / renovating existing products
- launching new products
- work on the launch of licensed products

Organization of the Company's participation in profile exhibitions / events
- participation in exhibitions ProdExpo and PeterFood
- participation in the annual Ice Cream Festival in St. Petersburg
- representation of the Company at various seminars / conferences

Development and carrying out of promo-actions
- for the end user
- for the Company's partners
- for the Company's customers

Implementation of a program to analyze the actions of competitors in the channels NKA / LKA

Formation of the POSM portfolio of the Company's materials
- development of standards for the use of POS materials
- coordination of categories and design layouts
- development and implementation of non-standard POSM materials
- Conducting a tender for contractors for the production of promotional materials
- organization of storage and distribution of materials at the Company's branches

Formation of the corporate style of the Company's Sales Team uniform
- coordination of design models, selection of contractors for the production of molds
- formation of a "merchandising set" of a sales representative
- conducting a tender to select a supplier of kits

Development and implementation of monetary motivational programs for the Sales Team
- development and protection of the mechanics of motivational programs
- start / hold / summarize programs
- organization and implementation of two global motivational programs, the winners of which were awarded trips abroad

Marketing manager

Geography of the zone of responsibility: Russian Federation

Duties:
• Launch and management of the project "merchandising"
• Formation of a portfolio of trade equipment and POS materials
• Development of motivational programs for partner outlets / networks

Head of trade marketing in the channel of modern trade

Geography of the zone of responsibility: Russian Federation

Duties:
• Project management "merchandising"
• Coordination, monitoring and analysis of the results of promo actions
• Motivational programs for the NKA sales department
• Team Leadership

Achievements:
• Launched and ensured the work of the project "merchandising" from scratch. The average estimated increase in the Company's sales was 27%
• Increased the accuracy of promotional activities planning (Sales Forecast Accuracy was raised from 86% to 94%)
• Increased the economic efficiency of promo activities in accordance with the Company's business plan
• Developed and implemented motivational programs for NKA sales
• Independently developed training for merchandisers

Supervisor of the sales department

Geography of the zone of responsibility: St. Petersburg

Duties:
• Management of the company-distributor
• Management of a team of sales representatives

Achievements:
• Increased sales of the distributor by 20%
• Developed and implemented a program for the use of overdue products as POS materials