Marketing manager / events coordinator

- Managing all marketing for the company and activities within the marketing department.
- Developing the marketing strategy for the company in line with company objectives.
- Co-ordinating marketing campaigns with sales activities.
- Managing all the events regarding the company: open house, networking, dinners...
- Manage and improve lead generation campaigns, measuring results.
- Overall responsibility for brand management and corporate identity
- Preparing online and print marketing campaigns.
- Analysis of customer research, current market conditions and competitor information
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Measuring and reporting on the performance of all digital marketing campaigns

- Event planning, design and production while managing all project delivery elements within time limits
- Liaise with clients to identify their needs and to ensure customer satisfaction
- Conduct market research, gather information and negotiate contracts prior to closing any deals
- Provide feedback and periodic reports to stakeholders
- Propose ideas to improve provided services and event quality
- Organize facilities and manage all event’s details such as decor, catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material etc
- Ensure compliance with insurance, legal, health and safety obligations
- Specify staff requirements and coordinate their activities
- Cooperate with marketing and PR to promote and publicize event
- Proactively handle any arising issues and troubleshoot any emerging problems on the event day
- Conduct pre- and post – event evaluations and report on outcomes
- Research market, identify event opportunities and generate interest

- Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Conducting marketing research.
- Run Social Media campaigns and design the contents.
- Analysing competitors and market trends.
- Event organization. 
- B2B. Search, find and get new distributors at an international level.
- Tracks weekly/monthly distributor data and reports.
- Participate in the whole process of the product design.
- Select products and accessories to be displayed at trade or special production shows.

During this period my colleagues and me carried out and managed different campaigns for the two most important insurance companies in Spain, "Adeslas"​ and "Mutua Madirleña"​.Maintaining customer base while continuing to increase sales with current clients and new businesses. Among other activities we focused on:

• Meeting and liaising with clients to discuss and identify their advertising requirements;
• Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget;
• Presenting, alongside agency colleagues the campaign ideas and budget to the client;
• Working with the account manager to brief media, creative and research staff, and assisting with the formulation of marketing strategies;
• Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;
• Negotiating with clients and agency staff about the details of campaigns;
• Presenting creative work to clients for approval or modification;
• Handling budgets, managing campaign costs and invoicing clients;
• Writing client reports;
• Monitoring the effectiveness of campaigns;
• Undertaking administration tasks;
• Arranging and attending meetings;
• Making 'pitches', along with other agency staff, to try to win new business for the agency.

As I started my Event business, I oversaw finance, marketing, customer service and other operations.Among the rest my daily routine was:

• Develop long and short term strategies and tactics for growth.
• Develop brand and messaging to attract and retain customers.
• Develop and manage budgets for marketing, operations, and technology.
• Coordination of overall company strategy With tactical media in different social networks social strategy.
• Develop the process of growth in each social network.
• Management and web content development for social networks.
• Creation of the new corporate website.
• Define Campaigns to perform in RRSS and Objectives.
• Development of online marketing plan in conjunction with Social Media.
• Recruit, manage, and develop personnel to support business growth.
• Develop a culture of success and employee satisfaction.
• Specializing in planning and organizing events.
• Manage operations to ensure customer satisfaction.
• Meet revenue and profit targets.

• Define strategies for success through digital channels;
• Learn to position in search engines: SEO and SEM and interpret key metrics (web analytics);
• Develop and implement communications strategies in social networks and measure results in Social Media;
• Launch Mobile marketing campaigns, gamification and e-commerce. Develop strategies SoLoMo (social-local-mobile);
• know the main rules and tools of marketing content (Inbound Marketing);
• Manage stocks of email marketing and display;