Marketing digital (responsable o experto)

- Drive Growth national market
- Boost profitability
- Design & Execution of digital acquisition and retention strategy 
- Launch and optimize PPC & Paid Social Campaigns: SEM, Shopping, Youtube, Facebook, Instagram, Transactionale
- Analyze traffic and results: Google Analytics
- Forecasting

- Global Advertising Strategy for the French market. 
- Digital product consulting (creativity and profitability of products)
- Advertising Coordination: Google Adwords, BingAds, Affiliation, Social Media, RTB.
- Advertising Campaigns: (launching, monitoring and optimizing) Google AdWords and Social Media (Snapchat and Facebook).
- Reporting and Benchmarking using Analytics, SEM Rush (+ tools)
- Regular contact with Google Accounts in Dublin, Facebook Accounts in Dublin and Carriers in France.
- Creativity
- Innovation
- Teamwork

Skills and qualifications as France Advertising Leader:
- SEM and SEO Specialist/Inbound Marketer
- PPC Executive (Pay Per Click)
- UX Analysis, Design and Development (User Experience)
- Analyse data
- Strong organisation and planning skills
- The ability to work under pressure and with close deadlines
- The confidence to 'sell' my ideas
- Good presentation skills
- Detail oriented
- Design tools management: Photoshop, Illustrator, inDesign

Main duties as Brand Manager Trainee
- Liaise regularly with the research agencies, providing administrative and logistical support for key projects
- Assist with the development of the annual plan.
- Assist with the development of above the line consumer programs.
- Execute effective marketing programs. 
- Analysis and reporting of market and competitor trends to identify salient business issues/opportunities, working with business analysts and divisional sales/marketing teams as necessary.
- Manage brand budgets keeping A&P spend within established limits while performing analysis to insure expenditures meet KPIs.
- Assist with the development of the Strategic Brand Review by analyzing category opportunities, identifying key consumer targets, innovation opportunities, and activation strategies. 
- Layout and design of media Materials: onPacks, Limited Editions

Worked with
- Members of the central marketing department, divisional marketing, sales management as well as various vendor and provider representatives.
- Different agencies: Communication, Event Organization, Press Offices, PLV and Promotional design and creation
- Brand Company in Ahus, Sweden

Skills as Brand Manager Trainee
-Written and verbal communication skills
- Strong research and analytical skills
- In-depth understanding of the company’s current products and future concepts
- A willingness to listen
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
- Interpersonal and communication skills
- Creativity
- Innovation.
- Teamwork.
- IT skills
- Design Tools Management: Photoshop, inDesign, Illustrator
- Commercial awareness.

2 Important Projects: Designing Dior's Communication Campaign for the WinterFall Collection Fashion Week in Paris and Rusia (2015) & Designing the Marketing and Communication 3 Year Plan  for Loewe Perfumes: "Loewe Pour Homme". || Trip to Paris: Paris Fashion Week 2015 || The Challengemakers Day: develop own talent as a strategic work resource || Brand Strategy Workshop with Loewe Men Perfume  Photography workshop: Trend researching, styling and Photoediting Writting workshop: editorial content

Team memberships:
- Creative University Team
- Young Entrepreneur of the Plan "Jóvenes emprendedores de BBVA"
- VolleyBall University Team

What I learnt
- Manage and establishing the relations of companies with the customers and other agents they are in contact with.
- Managing, drawing up, designing and creating pieces, campaigns and strategies for commercial distribution and planning and for the analysis and measurement of on and off line communication audiences with commercial or advertising purposes. 
- I acquired specific business knowledge to take on the management of these areas in the business world.

Subjects
- Communication Strategy and Corporate Communication
- Public Relations
- Advertising
- Marketing
- Sponsorship
- Commercial
- Community manager
- Digital marketing
- Social media
- Media planner
- Market analysis
- Events Planning
- Protocol

Skills
- Marketing, communication and PR.
- Creative capacity. 
- Digital economy. 
- Leadership and teamwork.