Marketing

Optimise marketing activity for Currys PC World Your Plan and BNP Paribas customers to drive credit and retail product sales. Assuring visibility and increased spend on a flexible credit account (both acquisition and repeat spend borrowing).
*Contribution to the joint partnership venture, driving marketing as a key contributor of commercial success of the flexible credit accounts. Full marketing mix used to generate sales.
*Manage campaign production and Customer Experience Analytics.
*Work with business stakeholders to define campaigns, set and deliver targets, gain compliance and legal sign off to deliver fair outcome for customers.
*Product design and optimisation to drive profitable recruitment & maximise customer lifetime and repeat spend value.

Management of integrated marketing strategy for a business and leisure customer focussed
airline, developing campaigns for consumers and trade within the UK and Europe.
Implementation of effective campaigns to maintain and build revenue, gain market share plus
increase profit growth.
* ATL briefing and direct management of all marketing concepts (brand, CRM, campaigns, promotions, digital
marketing including display & search/PPC, sponsorship and social media). Full planning and execution of
advertising campaigns.
* Management and briefing of external creative and advertising agencies plus develop internal team.
* Produce BTL POS literature for UK and overseas markets.
* Strategic creation of an annual marketing plan to support key trading periods and revenue initiatives such as
route and product development.
* Management of UK and European PR agencies to develop the communication strategy to meet all business
objectives.
* Influencing and managing key internal stakeholder relationships such as customer experience, E-commerce,
pricing, yield/capacity management and commercial analysis. Full responsibility for marketing costs and
revenue budget.
* Extend relationships with airport marketing and communications teams, partners (including Sixt), tourist
boards and Chambers of Commerce.

Management of a full marketing mix for an airline, planning of B2B and B2C campaigns to build
revenue.
* Implementing of new marketing concepts and ideas within brand guidelines (print, online, radio, TV, PR and
social media).
*Day to day management of external creative, social media and advertising agencies.
* Liaise with sales teams, network development and revenue management to capture marketing opportunities
at every stage of the customer journey.
* Brand development and policing for both internal and external communications.
* Maximise usage of the airline’s databases (both B2C and B2B).
* Organising exhibition stands for trade fairs including venue finding, stand/exhibition design and specific fair
literature.
* Develop robust measurement, tracking and reporting mechanism.
* Editor for inflight magazine.

Develop recruitment and retention of an airline’s frequent flyer programme, through the
execution of online marketing campaigns, specifically tailored to individual markets and target
groups.
* Produce campaign incentives and create appropriate e-marketing literature to maximise opportunities and
revenue (BTL). 
* Management and execution of retention email campaigns, including segmentation of databases.
* Organizing corporate hospitality events for top tier members.
* Plan and evaluate all Direct Mail activity to support sales and drive revenue, including campaigns to reactivate dormant members.

Providing cost-effective marketing literature and tools for 18 sites over Midlands’s area to
generate sales of new homes, reporting directly to Sales Director.
* Strategic development of marketing campaigns and strategies for 3 different products (First Time Buyers,
Urban Redevelopment and traditional homes). Recommend, design and develop campaigns to deliver brand
and sales objectives (TTL).
* Development of strategic online campaigns, SEO and web enhancement. Ensure website is maintained up to
date with relevant information and promotions.
* Creating and managing overall look POS (including contents and photography) and ensuring all activity
complies with industry guidelines and legal requirements. Work closely with creative agency to ensure that
message is clear, eye catching and delivered on time and within budget.
* Chairing of marketing meetings and regular meetings with sales team to review advert response, marketing
opportunities, visitor count. Design of event programmes to develop strong relationships with customers and
customer surveys

Manage the sales team in various Marketing Suites in City Centre apartment developments
* Meeting and exceeding own & team sales targets. Directing others to achieve results.
* Understanding of conveyance, managing companies and agents. Competition analysis, monitoring of traffic
and potentials. Looking at pro-active ways to ensure reservations.
* Marketing of site, event / launch organisation, producing of mail shots and DM for targeted campaigns.

Senior Cabin Crew in- Flight Manager. Overall responsibility of the cabin, including a high standard of customer service as lay down by British Airways. Need to make snap decisions, lead and be part of a team with excellent communication and organisation skills. Trained First Aider

*Dutch
*French
*English
*German