Head of communication and press relation - cpr am (amundi group)

	Definition of the global media and non-media communication strategy in line with the company's strategic priorities to ensure coherence
	Management and support of a team of three communication specialists (events, media partnerships, social network animation, video support, infographic)
α	Covering of all communication aspects: external communication, press relations, internal communication, cross-channel: print, digital, videos, etc…
α	Strategic communication thinking, planning, implementation, and coordination of communication campaigns: innovating with efficient communication actions
α	Budget management and control for all communication actions
α	Editorial communication, media-training
α	Digital animation (website and social networks)
α	Media and non-media partnerships 
α	Company representation, development and cultivation of a network of journalists (financial and specialised press) in print, web and TV.
α	Establishing, coordinating and ensuring the implementation of and respect for press relations procedures
α	Editorial communication: press releases, press kits, brochures, editorial partnerships
α	Management, coordination and follow-up of conferences, press meetings, interviews
α	Crisis communication 
	Quantitative and qualitative communication and press actions report

Institutional communication covers the field of issues related to the reputation, notoriety and image of organisations with internal and external audiences. The lessons explore the communication strategies used with these different audiences: employees, shareholders, customers, public opinion leaders, the media, elected representatives and public authorities. 
The primary objective is to capture the importance of contexts (socio-economic, political, cultural...) in which develop and deploy the communication strategies of companies and institutions. It is then necessary to acquire the methods of analysis and the handling of the main tools that enable the design and implementation of the following of these strategies.