Estrategia digital, cro, product owner, product manager

In Accenture interactive we connect deep human and business insights with the possibilities of technology to define and deliver new realities.

As an Experience Optimization Consultant I am in charge of:

- E2E Funnel Strategy - proposing strategic ways to grow faster, test and implement changes that perform better along the funnel (from acquisition to loyalty), defining metrics and smart goals in order to have a clear objective

- Conversion Optimization - improving conversion/UX for any given product or business, through AB testing, Funnel redesign...

- Data analysis - focused on finding insights and opportunities using different sources of data both qualitative (User research, Heuristic Analysis, Benchmarks, Behavioral economics...)  and quantitative.

- Product Management - gathering product requirements, hypotheses creation&prioritization, dealing  with stakeholders to align product and business needs. Working closely with UX, Design and Tech Teams

Clients in different sectors (Financial Services, Retail, Travel...) and countries (Spain, Brasil, USA...) Generating millions in revenue and improving conversion in digital platforms

- Definition and refinement of booking process and User Experience 
-  Implementation of growth strategies aimed at developing the Spanish Market
-  Management and monitoring of Client Relationship

(Result: from 0.8% E2E CR to 25%)

- Market Analysis and Hypothesis creation
- Inbound leads management and definition of the strategy to follow 
- Continuous research and testing

(Result: Increasing the CR in 70%)

Excel, SQL & Tableau for Data Analysis, Data visualization

Rigorous conversion optimization, user experience, and digital analytics training:
CRO optimization, Google Analytics, Conversion Research, Google Tag Manager, User Personas, Heuristic Analysis Frameworks, Statistics, A/B testing, Customer Value Optimization, Forms personalization, Segmentation, Landing pages...

https://certificates.cxl.com/fe780c17-f511-4a53-9ccd-29ddb237be2a

The Digital MBA offers an overview of digital business and how to harness the skills to be
the future leaders of digital. The master’s program hones practical digital skills and
combines agile methodologies with the right level know-how to ensure that students
gain a holistic and global vision of the digital sector and their place in it.

Specialized in behavioral economics