Especialista de Aplicaciones, Ventas, Marketing, Customer Care

Deb*** ***** (XX años)
SALES, MARKETING AND CUSTOMER CARE_ APPLICATION ADVISOR_AREA AND PRODUCT MANAGER en LAMBDA CZ, s.r.o.
Havana University
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Experiencia
SALES, MARKETING AND CUSTOMER CARE_ APPLICATION ADVISOR_AREA AND PRODUCT MANAGER
LAMBDA CZ, s.r.o.
sep 2015 - sep 2021
Management of internal customer database and customer-centric operations to assure customer's satisfaction under quality norms.
Application of technical and functional knowledge assisting customers (Eg. with online chat module Zendesk, phone, email, etc).
Resolution of customers’ escalated issues and complaints in cooperation with the Technical Department and daily communication
with foreign customers (different geographic regions).
Preparation-testing of lab instruments/ custom SW and setup customization of LAMBDA instruments, based on customer’s needs.
Execution, discussion and design of experiments for new custom specific applications according to customer project’s needs.
Market needs analysis based on competitive intelligence. In-depth discussions, shadowing of decision makers & end users.
Interviews’ organization with brands representatives to integrate Third party instruments in LAMBDA setups.
Guidance and mentoring of area managers to warranty the relationship standards with customers and tasks assigned.
Planning and schedule of tasks/priorities, while providing technical expertise as requested.
Content creation for digital and inbound marketing activities of the LAMBDA Laboratory instruments. Translation of technical
documentation and handling of documents for public tenders (Instruments: Bioreactors, fraction collectors, pumps, among others).
Collaboration with the marketing team to promote the application of strategic concepts and action plans of content marketing. Lead
Generation. Oversees development of marketing plans/product strategy.
Prospecting and engaging customers within the assigned geographical territory. Management of all customer relationship aspects.
HEAD OF VEGETAL BIOTECHNOLOGY GROUP _ RESEARCHER AND PROFESSOR
Havana University
ene 2011 - jun 2015
Lead and development of new research projects (Natural Products, Alellopathy, Molecular Genetics) and promoting these
opportunities to relevant colleagues. Supporting staff in preparing grant and commercial applications.
Building and growth of effective networks among national and international institutions (Chilean and Italian universities).
Teaching and Tutoring for undergraduate (BSc Degree) and postgraduate (MSc Degree and PhD) programs.
ASSISTANT RESEARCHER AND ADVISOR (BIOCHEMISTRY)
Center for Genetic Engineering and Biotecnology, Havana
ene 2003 - dic 2015
Downstream Processing: Purification of Plant Expressed Proteins (Eg. Native and Recombinant (Antibodies)).
Validation of Laboratory Techniques: Immunotechniques (ELISA, Western Blot). Generation and Purification of Monoclonal
Antibodies from different sources.
Design and Optimization of Purification Processes at different scales (ATPE, Affinity Chromatog, GF, IEC, HPLC, SDS-PAGE).
HEAD OF BIOCHEMISTRY LAB_ASSISTANT RESEARCHER-GENETICS, PROTEIN PURIFICATION AND BIOCHEMISTRY OF TOBACCO
Tobacco Research Institute, Havana
oct 2001 - dic 2010
Oversees the development of projects associated to the conventional and non-conventional uses of tobacco.
Collaboration on the development of quality control assays of smoking products and new research lines.
Execution of research related to the non-conventional uses (Eg. biocides search for post-harvest plague management).
Development of new products for tobacco Premium market and analytical techniques for QC of commercial products.
Purification and design of new protocols for the Ribulose 1,5-biphosphate carboxylase oxygenase (RUBISCO) protein.
Studies of tobacco species for selection of suitable individuals for potential large scale purification of RUBISCO.
Formación
PhD. Molecular Biology and Biochemistry
Havana University
ene 2005 - jul 2009
Doctorado en Ciencias Biológicas enfocado al Desarrollo y diseño de procesos de purificación para la anticuerpos monoclonales expresados en plantas y empleados como inmunoreactivos en procesos de producción de vacunas. 
MSc. Biological Sciences.
Havana University
sep 2001 - jun 2003
Maestría en Ciencias Biológicas.
Determinación de la variabilidad genética en plantas provenientes de poblaciones naturales y de métodos de propagación vegetal. 
BSc. Biochemistry
Havana University
sep 1996 - jun 2001
Licenciatura en Ciencias Biológicas.
Especialidad: Bioquímica y Biología Molecular. 
Idiomas
Spanish - Native Level
English - C2
French - B2
Italian - B1
Czech - A2
Otros datos
Scientific Publications:
Scopus Author ID: 6507108159
WoS ResearcherID: AAD-7452-2022
ORCID ID: 0000-0002-9963-3486
LinkedIn: linkedin.com/in/deborah-geada-lopez
Google Scholar: 
https://scholar.google.com/citations?user=uMYC16sAAAAJ&hl=en
Short Selection of Courses and Certifications
HubSpot Academy Certifications: Sales Management Training, Content Marketing and Inbound (2021-2024).
SEMRush Certification_Role of Content (2022-2023). Udemy: Becoming a Product Manager (2021_no expiration date).
LinkedIn Certifications (2021-no expiration date): Learning Path_Become a Marketing Specialist Certification; Google Ads
Essential Training; SEO Foundations; Social Media Marketing Foundations; Google Analytics (GA4) Essentials Training; Content
Marketing and Digital Marketing Foundations; Email and Newsletters Foundations; Microsoft Teams Essential Training; etc.
Google Digital Garage Certification: The Online Marketing Fundamentals. (2021).
Training on Lab instruments (Bioreactors, etc) (4 years); Natural Products Course (2014); Binational Course on Basic Methods in
Molecular Biology (Germany-Cuba) (2014); Plant Stress (Brazil-Cuba) (2014); Plant Physiology (2014); GMP (2013); Medicament
Stability and Validation (2013); Training on purification process design for antibodies (2005-2009).
Content Creation & Translations (2016-2021) LAMBDA CZ
A total of 6x User manuals and 12x Help-desk materials created (English, Spanish and one in French) for the installation of LAMBDA
accessories and/with Third party instruments. Translation of 14x User Manuals and 8x Leaflets, currently in use. Content creation for
9 instruments specific domains (CMS: Typo 3, WP, Wix).
Digital & Job Related Skills
Acquired basic knowledge in interpreting analytics of the webpage (Google).
Use of online and offline software to design infographics, posts, leaflets and white board animation.
Good command of MS office
Handling online promotional campaigns (Google AdWords).
Handling of custom CRM and customer-centric approaches for specific geographic regions.
Digital marketing tactics (web, blog and social media).
Coaching and mentoring skills (students and team members).
Product development, launch and marketing. _ Strategic business planning.
Updating and Creating webpage with CMS based systems (WordPress, Wix and Typo3).
Life Sciences Skills: 
Upstream and Downstream processing research (chromatography at different scales)
Research and Laboratory skills (chromatography, plant biology and bioreactors).
Elisa, Immunological Lab techniques (SDS-PAGE, Western Blot, etc).