Ecommerce

Analysis, reporting y trade mkt: 
·  Daily, monthly and annual analysis of KPIs of the different brands and of the company itself
·  Support and development of B2B and B2C digital marketing strategies 
·  Management, analysis and activation of marketing levers for different brands (fashion, beauty, home and kids) 
·  Daily communication with agencies and fashion brands, while creation of content for them 
·  Benchmark: daily analysis of direct competitors and sector to detect trends and implement changes to adapt to the market
·  Follow-up paid media campaigns in social media and influencer marketing 
·  Leading the MKT Iberia department during 7 months due to a maternity leave from the director 

Business development: management and prospection of new partnerships for the Spanish and Portuguese market such as Carrefour or CaixaBank 

Event support

Defining and executing marketing strategies according to KPIs
-  Planning and executing Facebook ads, Google Ads, Linkedin and Twitter Ads campaigns 
-  Tracking and optimization of campaigns: increasing its efficiency on a daily basis, to ensure client KPIs are met and exceeded 
- Web Analytic to optimize the visits and the conversion rate
- Reporting and presentations to clients  
- Creation of Social Media strategies
- Realization of advertising creativities for social media, marketing campaigns, e-mailing and newsletters
- Strategies of influence with Bloggers

Some clients: Bimani13, Diplomatic, Oppo, BlueBanana, Hutton, Grosso, Generation McKinsey

Tools: Google Adwords, Google Analytics, Facebook Ads, Mailchimp, Linkedin Ads, Twitter Ads, Photoshop, Pixelmator, Shopify, Wordpress.

Writing and management of the corporate Blog (Blog Kiss of Showroomprive)
Community Manager of Showroomprive's corporate social media 
Management of Press Releases, clippings and database  
Creation of Brand Content for fashion brands 
Contact with influencers and press (B2B and B2C) 
Translation skills