Diseño estratégico y experiencia de usuario

Development of internal culture for design and innovation bringing and tuning new methodologies to company’s current projects. Implementation of communication strategy to share a qualitative user centered point of view.

Digital Transformation, user experience design and team management for Orange Spain (1 year)
Since this is a currently ongoing project, details of may not be revealed right now.

Usability evaluation for Orange Technocenter UK (1 month)
I conducted user test and usability review on a chatbot based solution aimed for the company clients and third party companies. As part of the study I brought to the team insights on drivers and barriers for conversational solution adoption on the Spanish market based on user interviews.

Strategic design for Toyota (for 6 months)
I carried out qualitative and quantitative investigation to understand the user journey during car purchase and car maintenance. This research, combined with a Kano Model study enabled me to define segments of users based on their preferences and behaviors. These segments brought the client a new view on the market and on his own clients data (purchase data based). Then it served as material to define strategic lines for the company.

User experience and strategic design for the Federación de Golf de Madrid (for 5 months)
Qualitative (interviews, focus groups, mystery shopping) and quantitative (surveys) investigation to understand the needs of players, Golf clubs and Golf federation. Development of a value generation plan to revert the declining number of players in collaboration with the Golf Federation team.

Consultant at the "Design and Client Experience" area at Orange (for 2 years).
Web and mobile solutions definition in collaboration with business, technical and marketing teams. Communication of the designed solutions using navigation trees, information architecture, low and high level mockups. User research and user test design and facilitation.

Projects for Orange, Foncia, Clameur.fr, CDT Limousin and corporates tools.
Tasks:
- Information architecture, wireframing, interface design integrated with technical and budget requirements.
- Quality assurance
- Customizations for Google Analytics, settlement of goals, measurement strategies and dashboards.
- Technical solution benchmarking.
- Development of employee awareness and knowledge of the user centered methodology through articles, workshops, direct communication and the creation of a user centered methods library.

Study of metrics and how the enable to design and maintain products on strategic and tactic level

This course was highly practical. It enabled me to deepen the experience of human centered design in the interaction field.

This course was focused on learning and assimilating a way of handling complex design problems through design research, co-creation and using the applied creativity method. It involved an innovation project I carried out for Verti insurance company.

Engineering careers in scientific modeling,  Operational research and Software engineering (among other subjects)