Digital marketing manager: ppc&performance

Working in the marketing department developing the online performance strategy to bring qualified traffic across different channels (Google AdWords, Facebook Ads, Bing Ads…):

•	PPC/SEM: budget and strategy planning, optimization and reporting. Search (brand, product brands, generic, categories, DSA), Google Shopping and display campaigns
•	Facebook Ads: budget and strategy planning, optimization and reporting. Interest, custom and lookalike audience’s campaigns. A/B testing, creatives optimization and working with Smartly and Facebook team to optimize the campaigns and budget
•	Display: interest, themes and contextual display campaigns in Google
•	Retargeting: web campaigns with Google and Criteo
•	Tools: Eulerian Techonlogies, Google Analytics, Mode Analytics, Emma, Marin Software, etc.

Working in the marketing department developing the online strategy focused on performance across different channels for acquisition and retention in web and app:

•	PPC/SEM: budget and strategy planning, optimization and reporting. Brand search campaigns, Dynamic Search Ads, Product Listing Ads (shopping), long tail, Gmail Ads, Universal App Campaign, app-engagement (adquisition and retention), display, etc.
•	Retargeting: campaigns for web and app with Criteo
•	Facebook Ads: adquisition and retention campaigns with the customer database. Working with CRM to stablish the best strategy for segmenting the type of customers. Setting up lookalikes and working with Smartly for the budget optimization (budget allocation), A/B testing, reporting, etc.
•	Twitter Ads: installs campaigns, retargeting and sponsored trends
•	Affiliation: working with affiliate networks and different affiliate categories (vouchers, cashback, content, etc.), affiliate proposals, different commissions for achieving goals 
•	Mobile (app): ppc campaigns (Universal App Campaign and app-engagement), Facebook Ads, Twitter Ads, affiliation and retargeting focusing in installs as well as orders
•	SEO/ASO: working with agency for the web organic positioning in main search engines as well as the app in the different stores (Google Play and iTunes Store)
•	Other channels: searching new acquisition channels (Spotify…)
•	Tools: Google Analytics Premium, Tune Marketing Console (app activity), Appannie, Tableau, Smartly, etc.

Working in the business development department doing the following functions:
•	Achieving the sales goals for SEM and retargeting channels
•	Annual budget planning for SEM, Retargeting and other paid channels
•	Proposal and implementation of new actions seeking continuous improvement to achieve sales, investment and profitability goals
•	Long tail campaigns, PLA (Product Listing Ads), Dynamic Remarketing, GSP (Gmail Sponsored Promotions), Bing Ads, Facebook Ads, etc.
•	A/B testing with Optimizely
•	Development of actions for the business internationalization in LATAM
•	SEO: working with the SEO team analyzing synergies and optimizations
•	Affiliation: working with the affiliate team for SEM proposals from affiliates, cpc and retargeting campaigns, optimizing the global budget and analyzing the cpo (new and existing customer)
•	Brand monitoring with BrandVerity (affiliation and competitors)
•	Analyzing results and reporting to management
•	Leading strategic internal projects like Tag Management (Google Tag Manager), Google Analytics implementation and campaigns monitoring, management and development of product data feeds and marketplaces
•	Searching new partners for new traffic acquisition (display, price comparison, RTB, programmatic buying, etc.)

Developing the online business for the spanish market doing the following functions:
•	SEO: optimizing the different websites to achieve high rankings on the main search engines (Google, Yahoo and MSN)
•	PPC campaigns: creating Adwords and Yahoo Search Marketing campaigns and analyzing the results.
•	Banner advertisement on websites with relevant and targeted traffic.
•	Affiliate marketing: searching for potential affiliates that could bring quality traffic to the websites.
•	Integrating the websites on comparison sites and analyzing the results.
•	Analyzing and searching for relevant and converting keywords to add them to the PPC campaigns and promote them on the main search engines.
•	Creating satellite websites to improve the SEO for specific keywords.
•	Developing the websites to make them more user friendly, increase the conversion rate and reduce the bounce rate of the sites.
•	Analyze the website traffic, keywords, traffic sources, etc., with Google Analytics.