Digital marketing manager

I have crafted several omnichannel digital marketing campaigns. For example, a marketing plan for ecasb.com, a B2B online marketplace, was based on in-depth market research, audience research and competition analysis and I created  a dozen strategies (Owned and paid) touching all levels of the buyer's journey and sales funnel.

Another example is a portfolio management company. By doing in-depth interviews and customer analysis, I provided 17 growth strategies that touched all levels of the buyer's journey.

I have also given digital marketing consultation to over 10 companies and have helped them with their digital growth strategies, SEO Optimisation, landing page creation, social media, email marketing and market research.

I was editorially responsible for all language and stylistic content of the BBC Persian news output (radio & television) with a weekly audience of around 20 million people. As an editor and coach, I developed measurable standards and communicated these to our staff through comprehensive guidelines, meetings, one to one feedback sessions, online workshops and by publishing "BBC Persian Style Guide".

This certifies that I am an expert in search marketing, social media, mobile marketing, email marketing, eCommerce, user experience and strategy and planning.