Digital consultant

Duties:
• Developing online strategy of client portfolio at a national and European level.
• Ensuring methods and plans meet key objectives of growth and profitability. Analyzing KPI to assess campaigns effectiveness.
• Designing, implementing and optimizing online marketing campaigns for branding and performance including SEM, Social Media and mailing.
• Experienced in implementing and managing CRM.
• Define online strategy for organic search SEO.
• Knowledgeable of different ecommerce platforms, Prestashop and Shopify including third party marketplaces as well as expertise in
respective ERP implementation.
• Liaising with web developers and designers to make the most of each project to exceed customer expectations according their budget.
• Performing and leading shareholders reporting.

Achievements:
• Market penetration for all brands represented in the mentioned markets exceeding the minimum annual quotas by 150% in some instances.
• Revenue generated since joined €300k and growing starting from zero. Online channel being the most relevant.
• Creating a sales force of 8 independent sales representatives all over the assigned territory and making sure cores and values are transferred
from the manufacturers to the independent sales representatives by performing weekly follow ups on selling strategies and on-going
negotiations.
• Personally attend to B2B expos to close retail deals as well as B2C fairs to perform direct selling in big events such as ISPO Munich, BMW
Berlin, IFEMA Unibike Madrid among many others.

Duties:
• Audit senior at Infrastructure Governance and Healthcare sector.
• Leading teams up to 6 people and fully supervise a portfolio of clients.
• Project management of group reportings and statutory audits.
• Managing staff levels to ensure the key target service areas are always covered.
• Assist corporate finance team with acquisition advice, raising finance, business plans and preparing projections.
• Providing excellent customer services to designated clients and identifying new opportunities as they arise.

Achievements:
• Starting position as Senior I, promoted up to Senior III since hired in KPMG.
• Finalist of “Lemon League” internal competition at a local level in Spain consisted on selling services to audit clients according their needs,
such as Transfer Pricing, Advisory, IT Services or Covenant Compliance among others.
• Proven ability to work under International Financial Reporting Standards (IFRS) and the International Standards on Auditing (ISA).
Experienced in evaluating the internal control under Sarbanes Oxley SOX.
• Expertise on impairment tests of assets and consolidation process with a consolidation perimeter up to 70 companies.
Projects

Duties:
• Leading Financial Internal Control Reviews for several locations around the globe – United States, UK, India, Brazil, Oman, UAE
Luxemburg, Germany, France, Mexico, Italy and Peru among others.
• Performing internal reports to the board of directors at the end of each project with a summary of high impact findings.
• As a member of the world's group management services my primary role was to provide Corporate Management, Division Management and
the Audit Committee of the Board of Directors with an independent evaluation of the adequacy and effectiveness of the internal control
environment including, risk management and governance processes.
• Performing financial, operational, divestiture, fraud, compliance, information technology audits and internal management consulting projects.

Achievements:
• Contract compliance review for business units for Mexico, which leads to an increase on turnover of a 2.4% by FY15 and a retrospective
adjustment of unapplied annual sales of 2.7% for the past 4 years.
• Operation review on site, which improved controls over completeness on sales and minimized fraud risk over South America locations by
implementing weighbridge ticket controls on slag transportation.
• IT SOX & Governance Audit for South America.
• Actively assisting and advising in renewing sales contracts with ArcelorMittal accounts for Central and South America in the current shrinking
steel demand, leading to two renewals of contracts with a total minimum planned annual turnover of $10m.

MIB (Master Internet Business) by ISDI gathers together all the disciplines involved in the management of Internet businesses to achieve a unique global vision. Its comprehensive approach is based on the development of a unique methodology, addressing the whole business and company management ecosystem. Its academic board is constituted by more than 110 teachers who are professionals working in the sector. The master works on the following disciplines:

+ Digital Vision and Strategy
+ Digital Marketing
+ Design Thinking and Innovation
+ Digital Content
+ Social Media and Social Networks
+ Internet Technology
+ Mobile and Apps
+ Design and UX
+ Ecommerce
+ Search Engines: SEO
+ Digital Media and Advertising: SEM, PPC
+ Digital Law
+ Metrics and Data Analytics
+ Digital Creativity
+ Entrepreneurship and Startups
+ Digital Transformation

In addition a practical core project based on the digitalization of a real business is developed during the whole course.

Degree in Economics: Graduated in Universitat Pompeu Fabra, within the ranking of best universities of Spain in Economic Science.