Content creation, community management

DESIGN STUDIO
. Leading the communications department of the brand, managing projects and teams.
. Defining and executing strategic communication guidelines positioning the brand image worldwide.
. Designing and executing a communication plan for each collection/product in terms of Social Media, PR, and content strategy.
. Working with marketing targets to promote Ads, remarketing, Newsletters, etc. assuring promotion results from social media and PR actions in terms of web traffic and conversion.
. Assuring the point of confluence of all external communication needs (B2B and B2C) to guarantee coherent communication to the image and values of the brand in all channels (shopping shops and new openings).
. Maintaining the relationship with strategic partners and activating brand collaborations to promote the image of the brand.
. Leading weekly meetings and brainstorming of campaign launches, designing creative concept design and benchmarking.
. Monitoring collaborations, campaigns, and content for the brand image to reach targets.
. Assuring the PR and social media strategy for national and international markets (Spain, Portugal, France, Italy, Uk, Latam).
. Content strategy and production: producing content for all kinds of channels and formats (writing weekly press releases, interviews, articles for magazines, websites, blogs, etc.).
. PR and events: events production with influencers, new openings, and press according to the brand guidelines to get publicity worldwide.
. Social Media analytics to formulating a campaign strategy based on digital content strategies across all online platforms, driving traffic and engagement that translates to sales and brand promotion.

BRANDING STUDIO
www.petersonandco.com.au
Marketing and digital brand strategist: Design, content, Social Media, and writing for Newsletters, websites, and blogs.
https://petersonandco.com.au/
https://petersonandco.com.au/insights/

DECOR BRAND
. Design, plan and lead the communication strategy (B2B and B2C) to assure the visibility, reputation, and image in the global community, and reach sales targets. Coordinating projects, teams, and stakeholders, and negotiating budgets. 
. Oversee implementation of the brand strategy for each country in alignment with global brand guidelines plus guiding localized adaptations across marketing, events, and trade shows. 
. PR: Building strong relationships with international and national media, influencers, and brands to assure visibility worldwide. Working with editorials such as Milk, IDEAT, Doolittle, Marie Clarie Maison, Elle Decor, etc. to get publicity. Respond to all daily media inquires about products for production, stories, styling, etc. 
. Social Media and content: account management, media kit, new releases, interviews, corporate materials, and branded content. Used to design brand presentations, catalogs, brochures, creativities, etc.
. Press and influencers events presentations; managing new collections and product launching over the media through events and PR campaigns. 
. Creating content for the website, blog and social media; designing emailing campaigns strategy. 
https://lorenacanals.com/es/
https://www.instagram.com/lorenacanalsrugs/
https://lorenacanals.com/blog/es/
. Brand/ambassadors and influencers collaborations management to design collections with Lorena Canals.
. Events management: organize and produce events in the Showroom, concept stores, and fair stands/exhibitors in international fairs: Maison & Objets Paris; Kind and Jugend Germany; NY Now. 
. Managing productions: styling, locations, photo-video shootings. Use to work with photographers, filmmakers, and designers.

HEALTH MULTINATIONAL
. Designing, executing and leading the communication strategy worldwide: managing projects, and teams, to ensure successful communication, PR and social media presence.
. International account management, partnerships, and influencer actions.
. Internal and external marketing and communication plan: global brands focusing on sales targets and engagement with the community.
. Developed campaigns, online advertising, content marketing, media contacts, events, and social media marketing strategies for clients in accordance with the client's objectives and budgets.
. Wrote proposals with relevant social media and online marketing strategies for new business prospects.
. Executive content production for all kinds of channels/formats: websites, social media, blogs, magazines, online campaigns, advertising, landings, Newsletters, and print and online corporate materials, branded content.
Content projects (visual and text):
https://www.timefreeze.es/blog/category/lifestyle/
https://www.eudona.com/
https://www.eudona.com/blog/
https://www.cirh.es/
https://www.cirh.es/blog/
https://www.ivfresearchnetwork.com/
https://www.eugin.es/
. PR and events management: contacting media and editorials for publicity and events, monthly events with press, workshops, presentations, and international fairs.
. Managing brand materials: video and photo productions, working with designers to develop brochures, catalogs, presentations, videos.
. Working with customer service, IT, operations, and commercial teams.

ADVERTISING AGENCY
. Account management from concept to execution: designing and executing brand communications strategies, events, fairs, and communications/advertising campaigns (online and offline) for consumer goods and corporate brands. Healthcare, corporate, and institutional profile accounts.
. Internal and external communication plans for brands.
. Use to design and produce plans ad-hoc for clients: managing clients, stakeholders, external teams, and budgets. Planning, calendar and follow up.
. Events organization and production: corporate events, presentations, workshops, consumer events, trade shows, producing fair stands.
. Use to manage and produce: TV spot, video, and photo-shootings; animations for websites; corporate brand materials advertising (digital and print).
. PR: Use to prepare media kits, press clippings, and write press releases, articles, and brand content materials. Media relationships, interviews when launching a new product.
. Creating executive content (visuals and copy): for social media, websites, blogs, landings, branded content for magazines, interviews, and advertising; branding corporate materials.
. Social Media management: creating Instagram and Facebook campaigns; social media daily posting for brand profiles; creating visuals and copy.
. Used to work with Analytics, Wordpress SEO tagging, Mailchimp, and Facebook Business Manager to analyze campaigns and performance.
. New business-focused and customer service oriented. Use to work as a communication consultancy for brands. Resolve and help to their communications problem.