Communications specialist with solid experience in brand, marketing, internal and change communications

•	Founder of DHvV Switzerland (www.dhvv.ch), an international collective of communication specialists 
•	Direction & management of partners across multiple projects and campaigns, nurturing strong relationships to ensure the collective delivers high quality outputs on budget and on schedule

•	Freelancing advisor with a focus on agency management, campaign development for cross-border communication programs and brand development, including positioning, strategy and messaging

•	Development and execution of commercial communication strategies promoting Merck Serono’s flagship brand Rebif and strengthen the company’s corporate brand reputation in key markets
•	Leading the Franchise’s brand communications & PR, including media and web content, in collaboration with regional Business Heads and Market Communications Leads
•	Responsible for strategy and implementation of all internal communications activities and events within the global franchise to create awareness and support for key projects within product LCM 
•	Developing and maintaining strong relationships with key stakeholders, including KTLs, Prescribers, Patients and Patient Associations
•	Budget responsible for the Franchise’s global communications budget, managing all agency partners covering brand communications & PR, internal communications & events, online communications

•	Responsible for the creation, launch, promotion and maintenance of the company’s first social media platforms for multiple sclerosis patients (UniteMS.net) and for HCPs (MSworldCouncil.com)
•	Formation and co-leadership of Matrix Program Management – cross functional team comprising key functions from Marketing, Legal and IT to lead the development of Merck Serono’s e-Marketing activities across BUs
•	Author of the Merck Serono Social Media Manifesto and co-designer of the Legal Framework for Social Media Engagement defining values, principles, rules of engagement and process for site monitoring and adverse event reporting 
•	Developed and implemented Internet and Social Media strategies supporting BU’s global marketing & brand communications strategy. Selection of websites & social media platforms launched:
www.msworldcouncil.com	www.rebif.net
www.UniteMS.net		www.rebismart.com
www.facebook.com/unitems	www.fertility.com

•	Development, direction & worldwide rollout to Affiliates of Branding Guidelines for Merck Serono’s global product brands (Rebif®, Gonal-f®, Raptiva®), from concept to execution & implementation of guidelines
•	Initiated and developed global Brand Champions Programmes to engage the Regional Business as a global team, instil a brand-centric culture, leverage international branding & marketing opportunities and encourage consistent implementation & best practice sharing
•	Initiated and implemented Brand Champions Extranet to facilitate collaboration between affiliates, allowing local agencies to log-on and participate in the process. Programs resulted in a more consistent execution of brands worldwide and improved cross-border collaboration
•	Development and implementation of the global brand communications strategy for Merck Serono’s blockbuster brand Rebif, PR planning, tactical execution and result measurement
•	Leading agency partners and nurturing strong relationships with internal stakeholders during brand development process, positioning, value definition & development of messaging platform 

•	Management of marketing & communications strategies on behalf of clients: Defining strategy, goals, target audiences & key messages; developing KPIs & monitoring measurement and analytics
•	Established Hunterskil Howard’s Geneva office in 2002: managing Swiss accounts, responsible for new business development in Swiss market, leading Swiss account team in Geneva

•	MA in Communication Sciences