Brand consultant, head of marketing & communication

•	Brand development & Corporative communication / Marketing and communication plan / Content plan (own, paid and earned media). Budget management / Business presentations.
•	Participation in the commercial plan. Definition of IoT ecosystems and implementation models of connected car solution.
•	New web project (conceptualization, prototyping and contents generation, SEO). 
•	Prospection and selection of fairs leading the annual events plan (international negotiation, presence management, business and corporate presentations, speeches during the act, communication and management with providers, agencies).
•	Selection and management of national and international media (paid and earn media negotiation) and content generator (interviews and reports) / PR plan / Social networks management and content generation. / Press releases and clipping.
•	Sectors: Telco, Insurance, Finance and Automotive companies at Europe, Middle East and LATAM. / Connected Car (Movistar Car-Telefónica; Drivus-Cáser, Vivo-Brazil, Tigo-Honduras). / Smart-Home (Santa Lucía).

•	Research: customer’s insights and trends detention to transform them in goods and services for business growth & brand development. 
•	Brand creation and brand development projects/ Brand platforms projects / Digital transformation/ Transmedia, contents & PR Plans.
•	Management with creatives, influencers, media agencies, producers and supliers.
•	Sectors and clients: jewelry and fashion (Aristocracy, Suárez, Swatch) travel (B the travel brand), retail & food (Cafés La Mexicana).

•	Trends research and customer insights detection to transform them in capture and re-capture strategic proposals.
•	Digital transformation consulting: Internal digital mentoring and collaboration with HR in team development and training programs.
•	New services, applications and experiences at point of sale offline (local) and online (e-commerce, web, HR). / Media and PR plans.
•	Management of digital transformation and digital development projects, multi-device web, apps, AI definition, UI and UX.
•	Marketing consultancy. Annual communication plans with marketing and advertising actions / Personal Brand platforms
•	Management, supervision and evaluation of team and developers / Presentations (technical and economic proposal).
•	Sectors and clients: automotive (Hyundai), specialists (IKEA), hostelry (personal brand platform of Fabián León – ex Master Chef & entrepreneur-, Delinas, BlueFrog -Amrest-, Luckia, Miss Sushi), retail, food & beverages (Eroski, Día, Deoleo, San Miguel).

•	Marketing & communication department creation and development/ Business acquisition and development / Digital transformation
•	Brand strategy, marketing and communication projects/ digital projects: websites, e-commerce and digital asset development.
•	Generation, management and supervision of communication and content plans (technical and economic proposal).
•	Definition of pricing strategy / Marketing pre-during-post event. / Press releases. / Paid and non-paid media management / PR Plans.
•	Management of IBEX 35 clients, selection of digital profiles, team and suppliers mananegment. 
•	Sectors and clients: hostelry (Guijuelo DOP, EducaChef), energy (Endesa), publishing (Bez.es), events (Backstage EDT, Endesa ProxiMe).

•	Digital transformation and digital marketing consulting, e-commerce creation and development, SEO optimization, A/B testing.
•	Digital projects management, multi-device web (responsive), apps, web architecture and UX definition and digital asset development.
•	Management and supervision of creative teams, IT team and suppliers.
•	Sectors and customers: fashion (Glent Shoes), banking (Santander, BBVA, Bankia), beverages (Damm) and consumer goods (Interflora).

•	Participation and project management based on Design Thinking, agile (Lean) and Scrum (Canvas) methodology.
•	Digital development, multi-device web (responsive), AI definition, UI and UX, structure and content generation.
•	Qualitative research and consumer insights detection. Search for new business development opportunities.
•	Brand development, its digital identity in Spain and digital identity creation for LATAM. Launch at Mexico.
•	Content generation, advertising campaigns, e-mail marketing, inbound and retargeting strategies, SEO optimization, A/B testing.

•	Direct contact with agencies and elaboration of projects for their clients, based on innovation in services and applications to increase business. (Diluvia, Táumaco, Código Visual). 
•	Sectors and clients: food (Cuétara, Okey, Nocilla, Carbonell, Telepizza, La Sirena), publishing (Unidad Editorial), textile-fashion (Orchestra), video games (EA Sports).

•	Detection of insights. Conceptualization of ATL (TV, radio, press) and BTL campaigns(direct marketing, digital, events, web and RR.SS).
•	Sectors and customers: automotive (Land Rover), finance (BBVA/Santander), distribution (Carrefour), energy (Repsol), telco (Telefónica).

•	Market research, creation and presentation of communication strategies and integral campaigns (ATL / BTL).

•	Market research, creation and presentation of communication strategies and integral campaigns (ATL / BTL).

Digitalización de negocios

Dos años previos en Periodismo