TRADE MARKETING SPECIALIST

Trade Marketing Specialist
ALOHAS is more than a fashion brand: it’s a responsible shopping experience and a chance to participate in the fight against overproduction in fashion.
Working at ALOHAS is being part of the innovation and growth of a Spanish start-up with a young, creative and proactive team, good communication and a high level of energy! It’s demanding but extremely rewarding due to an environment where we take pride in learning from one another and strive to make sustainability a way of life beyond the workplace.
In a nutshell, we love what we do and it shows! 😀
THE ROLE
We are seeking a Trade Marketing Specialist to drive marketing strategies across our diverse sales channels, boost brand visibility, ensure a seamless brand experience, and accelerate business growth
YOUR CHALLENGE
Channel Marketing Strategies:
• Define and lead the omnichannel marketing strategy to ensure our brand stands out across all touchpoints.
• Design and execute tailored campaigns for retail, wholesale, and e-commerce channels, ensuring alignment with the brand's global strategy.
• Customize promotions and activations to meet the unique needs of each channel.
• Monitor market trends and competitor activities to continuously refine strategies and maintain a competitive edge.
Visual Merchandising Management:
• Develop and oversee visual merchandising guidelines for physical stores and distributors.
• Coordinate with the graphic design team (internal and external) to implement key brand elements that boost sales and brand awareness.
• Provide marketing tools and support materials to distributors and points of sale.
• Coordinating both digital assets (for web, social media, and print) and physical assets to ensure they reach the points of sale effectively.
Showrooms & Trade Shows Management:
• Take ownership of the brand’s representation at key trade shows, showrooms, and industry events. As the brand ambassador, ensure a consistent, impactful presence across all in-person and digital touchpoints, creating memorable experiences that elevate the brand’s image and resonate with buyers and stakeholders.
Coordination of Promotions and Activations:
• Plan and execute activations in physical stores (e.g., events, pop-ups, corners).
• Manage campaigns on marketplaces and foster strategic online collaborations.
• Collaboration with other areas:
• Act as a key liaison between sales teams in retail, wholesale, and e-commerce to ensure a seamless customer experience.
• Work closely with brand managers and designers to develop and adapt digital and print assets, ensuring consistent messaging, visual identity, and promotional strategies across all sales channels
• Oversee the development of customized POS solutions by collaborating closely with sales and brand teams to deliver tailored projects.
• Visit key clients and stores regularly to collect insights, strengthen relationships, and identify potential growth opportunities.
Data Analysis, ROI Measurement and Budget Management
• Evaluate the performance and impact of trade marketing campaigns.
• Adjust strategies based on insights to optimize return on investment.
• Manage the trade marketing budget, ensuring efficient allocation aligned with business goals.
YOU WILL ROCK AT THIS ROLE IF…
• Proven experience of at least 3.5 years in a similar role, preferably in the fashion or retail sector.
• Demonstrated expertise in developing omnichannel strategies and managing budgets.
• Strong analytical skills to measure campaign performance and make data-driven decisions.
• The ability to coordinate and collaborate effectively with cross-functional teams.
• Fluency in Spanish and English (additional languages are a plus).
BENEFITS of being part of ALOHAS
• Culture of freedom, responsibility, and trust ✨
• Flexible schedule: Fit it into your routine! ⏰
• Work hybrid: You have been selected for a hybrid position, allowing you to work from home on certain days. We highly value work-life balance and prefer candidates who live in close proximity to the office.
• Intensive workday in summer (July & August) 🌞
• Flexible compensation 💸: Benefit from tax advantages through our flexible compensation plan for transport 🚌, meals 🍽️, and childcare 🧸.
• We are a company with soul: we are aware of wellness (we have a Wellness Program) 🧘🏼‍♀️, sustainability 🌱 (it's our core but we also have initiatives), family conciliation, maternity and paternity 👶🏼, gender equality and diversity
• Mental Health Support 🧠: Team initiatives and two days off to disconnect and reconnect with yourself whenever you need it.
• Discounts: You will have up to 70% discount on all our products 💯 and we do not forget your family and friends either!
• Office: In the heart of Barcelona, in the Gracia neighborhood, where we take care of coffee ☕ and fruit 🍎
• Home office setup: You will get a laptop + electronic devices like a keyboard, mouse, and second screen 💻
• Keep learning with ALOHAS 🎓: We offer English courses to our employees, and more languages coming soon!
• We take care of your happiness 🌈 and professional growth with constructive feedback 💪
• After-work events in Barcelona and Madrid every month 🎉
Ready for the challenge?🚀
About ALOHAS
Want to know more? Video Presentation
Apply to work with us: careers.alohas.com
Our website: alohas.com IG: @alohas