PRODUCT MARKETING MANAGER, DEVICES & SERVICES - MADRID

We offer a 9-month project based in Madrid Knowledge of branding and brand development ¿Dónde vas a trabajar? Our client is one of the Big Five companies in the American information technology industry that specialises in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.
Descripción Identify user lifecycle strategy and critical opportunities to drive step-changes in user growth, increase user engagement with new product features, and drive user adoption of existing features.
Plan and execute prioritised marketing project work by selecting an appropriate method to most effectively achieve project objectives.
Make sound business decisions with guidance from leadership.
Set challenging but achievable goals and measure success logically.
Manage competing priorities and know when to loop in managers to remove roadblocks or obstacles.
Challenge Identify and recommend creative marketing solutions to defined problems via selection of better methods/tools.
Address commonly escalated issues or triage when required.
Help leaders identify potential implications for the team and business throughout the problem-solving process.
Proactively seek out opportunities to improve processes and solve new challenges with direct work, team, or cross-functionally.
Influence Work within one or more teams to communicate knowledge related to a broad set of tasks.
Identify key stakeholders to build a network and contribute to cross-team collaboration.
Proactively reach out to partner teams to understand their goals, and help their own team adapt its goals to align.
Act as a trusted partner within their own team and with cross-functional teams (e.
., business, design, engineering, product) in product and feature development and go-to-market processes.
Seek out feedback from peers and managers and look for learning and development opportunities to grow.
Help manage relationships with partners, agencies, or temporary, vendors, and contractors (TVCs).
Coordinate time-lines, goals, and objectives for assigned component(s) of a project.
Make a significant impact on the work of the team through quality, accuracy, timeliness, and volume of work provided by self and others.
Expertise Demonstrate working knowledge of core products, user insights, messaging/positioning, voice, and overall brand marketing strategy.
Possess significant knowledge of Google's core products, voice, and overall strategy.
Communicate and present confidently and clearly at team meetings and adapt communication style to the specific setting and audience.
Develop new expertise for processes and approaches critical to the product marketing role (e.
., AdWords for small- and medium-sized business marketing).
Develop new and complementary skills to enhance current knowledge and expertise and apply them to team and existing work.
Responsibilities under the direction of Google Manager Build inclusive culture Create space in meetings, projects, events for everyone to collaborate and feel supported.
Role model, acknowledge, and empower inclusive behaviour and provide constructive feedback on disrespectful, non-inclusive behaviour.
Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.
Create product marketing content Create marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional teams based on content standards, styles, and format, and collaborate with the production team to publish the final marketing content, with minimal assistance.
Develop brand strategy Develop product brand positioning, value propositions, and messaging strategy using Google voice and user insights, adapt nuances of specific product voice or goals to different communications (e.
., narratives, brand framework document).
Develop product marketing content strategy Develop the framework development and roll-out of strategies for product marketing content across channels, with minimal guidance.
Define, identify, collect, and track appropriate product or business metrics, both quantitative and qualitative, for new or existing products or business ventures, with minimal assistance.
Generate user insights Define research needs, scope, manage, or guide user research by leveraging internal and external research partners.
¿A quién buscamos (H/M/D)? Go-to-market strategy and planning Validate the market size and opportunity (e.
., active users, revenue, market size, sales in units, growth, profit), with minimal assistance.
Use comprehensive knowledge in the field to identify opportunities in the market landscape.
Collaborate with relevant teams to build supporting rationales, hypotheses, and visions.
Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
Manage campaign and programs Develop and manage medium to large-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs).
Evaluate and analyze campaign performance for optimization, define channels for reaching and engaging users, and contribute to integrated channels to meet targets.
People inclusion Exercise sound judgment & take swift action to uphold our Core Values & Code of Conduct.
Champion and creating psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating.
Actively mitigates one's own biases and flexes style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
Promote user engagement Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies.
Provide feedback to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
Provide product and industry expertise Act as a junior expert on product(s) or feature(s) to partners across team(s) partners to provide input in the product and feature development process, conduct market analysis, and predict and provide insights on industry trends on product development and marketing.
Segmentation, targeting, and positioning Participate in the meetings to develop marketing plans for regional or functional marketing teams, study the overall portfolio and characteristics, prioritize marketing goals, and develop positioning plans to identify and engage the target audience.
Strategic planning for product marketing Partner with senior leadership or stakeholders within one or more teams to develop the strategic vision for Google.
Help allocate resources (e.
., budget, headcount) to support the regional or functional marketing teams' top goals.
SKILLS/EXPERIENCE/EDUCATION.
Brand management Knowledge of branding and brand development.
This includes knowledge of how to define and/or position a brand, as well as implementation of strategies to improve it (e.
., advertising, digital marketing, partner events).
Campaign management Knowledge of the marketing campaign lifecycle.
This includes planning, strategy, execution, and reporting of a campaign.
Client/partner management/advising Ability to partner with, orchestrate, lead, and influence clients, partners, and/or service providers as a trusted advisor.
This may include managing client/partner expectations, and an ability to gain commitment to a product, service, or idea from partners, customers, and/or stakeholders using data and appropriate communication or storytelling methods.
This management and advising may occur directly or indirectly based on size of partner population.
Consumer behaviour Knowledge of consumer behaviour (e.
., digital or traditional consumer behaviours).
This includes the knowledge of how consumer behaviour informs product strategy/program design and influences sales cycles.
Data analysis and synthesis Ability to analyse information, draw conclusions, generate alternatives and solutions, and evaluate outcomes.
This includes the ability to use data to add value to business planning and strategies.
Go-to-market activities knowledge Understanding of user needs, helping products go-to market, and giving feedback to improve products.
Industry knowledge Knowledge of the changing landscape of the industry, product areas, other key players, and/or markets including technology trends and issues that affect the operations of one's business and organisation ¿Cuáles son tus beneficios? Marketing briefs Ability to write a descriptive and actionable brief to articulate key goals and objectives of a marketing campaign.
Product positioning Ability to articulate key messages, features, and benefits to the target audience.
Situational leadership Ability to interact confidently, clearly and respectfully with others, especially senior leaders of the organisation, to present/defend/clarify concerns or issues regarding an existing project, program or solution.
This includes the ability to effectively address difficult questions, handle push-back from a high-level audience, and maintain a professional demeanour while engaging in difficult or sometimes high-pressure situations.
Storytelling Ability to influence and inspire an audience by crafting stories using data that elicit empathy or create buy-in.